An AI agency in your browser. The Brief helps you discover insights, generate creatives, launch everywhere, and optimize results, continuously. No handoffs, no tool chaos, just smarter campaigns, faster. Built by marketers for marketers.
I’m Thibault, CPO of The Brief. I spent the last 15+ years building products for marketers and creators at places like Adobe, GitHub and Picsart. Now working on something new and excited to share what we’ve been building.
The Brief is a full-stack AI marketing agency. It takes performance campaigns from idea to live in one continuous loop: Discover → Create → Launch → Optimize.
We built it because marketing organizations operate as a loop, so we thought what if we created a platform designed around that loop, with AI at the center of it? That loop is also fragmented, too many tools, often not integrated natively, too many handoffs, and not enough time to actually do the creative work that we wanted to do when we started working in marketing. The Brief handles the busy work so teams can focus on the big ideas.
Here’s what it does:
Discover: Instant AI insights on any brand and their active ads running, with a Moodboard infinite canvas to enable vibe marketing with your team
Create: AI-generated ads in every format, fully editable
Launch: Publish across 20+ ad networks in minutes
Optimize: Analyze performance of your campaigns and build custom reports with AI
We know this community loves trying new tools and giving sharp feedback. We’d love your candid thoughts, wishlist ideas, and even your toughest critiques.
I’ll be here all day answering questions and jamming with you in the comments. 🙏
@thibaultimbert Congrats on the launch, clean vision. How does the Optimize loop handle mixed‑signal data across 20+ networks, and can teams set brand‑safe guardrails so creative iterations stay on‑tone while still exploring new audiences?
Thank you Tony @tonyabracadabra, we are glad that you like it. The Optimize agent is looking across different channels, and being a Large Model, it can ingest all these data and then understand different patters, offering you the best next actions. Regarding the brand-safe guardrails, this is a really great question. We do offer ways for our users to set the voice and tone of the brand (we also help building it if the advertiser does not have one), alongside other really important key elements of the brand like colors, typography, logos, The Create Agent will take all these, and with additional context from the user for the given campaign we generate and propose the variations for the new ads. For even more advance cases, we let teams to set and control brand templates at layer level. Would be really great if you can take a spin, its a free (no-card) signup, and let us know your feedback.
Report
@thibaultimbert Hey! This looks really comprehensive. Congrats on the launch! 🚀
Quick question about the Discover phase: When you say "AI insights on any brand and their active ads", does it analyze competitor ad strategies? Like if I want to see what's working for competitors in my space?
@gowthami_a Glad you like it! Thank you! Yes, we pull the ads that are live from any brand you want. It does not have to be your competitors necessarily. Then we pass all that context to the AI to analyze them and provide insights. You can also use the chat (agent) to ask questions on anything you want. For instance, tell me what brand X has been focusing on on LinkedIn, or Meta. Or, tell me about potential blind spots that I can tackle to stand out against X? Etc.
It’s been amazing to see how far we’ve come - from early AI experiments to now building a full creative marketing loop with Discover → Create → Launch → Optimize.
Couldn’t ask for a better team to build this with - and this is just the beginning 👀
@roozbehfirouz Thank you for the question. We do support out of the box publishing to META and Google, so you can create ads and publish directly from the platform. The Optimize agent is looking into how you can improve the ad, and giving you a full plan on what can be improved, for each ad or campaign you want to optimize. Additionally, for more advanced use cases we also support DPA catalogs for META where you can publish many variations or entire product list, and let the Meta algorithm to optimize which ad to show based on context. If you have any use case in mind would be great to test and we can connect to see how we can help even more.
For me, being part of this journey as a performance marketer has been incredibly rewarding. I got to be inside the process, not just watching The Brief take shape, but helping shape it from the point of view of the very people it’s built for. Joining product calls, sharing real marketer pains, testing features that solve challenges I face daily, that’s what turned it from a product into a solution built by marketers, for marketers. It’s rare to see a product so closely reflect the workflow, needs, and ambitions of its own audience. I’m happy seeing this vision come to life, and today’s just the beginning.
Working in a marketing team that builds a product for marketers is awesome. We get to shape The Brief into exactly what we need: fewer handoffs, fewer tabs, and way more time for ideas that actually move the needle.
In this era of AI, it’s hard to keep up with new tools and know which ones truly work. The Brief thought of that too. We test and integrate the best, most trusted ones right inside the platform, so you don’t have to lose time researching or switching between apps.
And it’s not just for marketers, our designers love it too. No more digging through asset galleries or waiting on new visuals. You can generate or tweak images and videos right inside The Brief and keep everything on-brand.
It’s been amazing to build something that genuinely helps other teams overcome the same challenges we faced. 🚀
I’m Saman, Senior Gen AI PM, and I’ve been working on @The Brief for the past few months. We’re back from the future and we’ve brought you the ad agency of the future.
Meet the AI-powered Ad Agency from 2040, built on four intelligent pillars that work together like an autonomous creative team:
🧠 Discover – Understands your brand, audience, and competitors. It turns data into creative insights and identifies opportunities for your brand.
🎨 Create – Generates scroll-stopping ad assets all in your unique tone and brand identity.
🚀 Launch – Connects to your ad accounts and delivers each creative to the right audience.
📈 Optimize – Tracks campaign results, detects winning patterns, and continuously feeds insights back into the creative process.
The result? A self-learning creative loop that runs your campaigns like a full-stack creative team — strategist, designer, copywriter, and media buyer — all powered by AI.
I’m Thibault, CPO of The Brief. I spent the last 15+ years building products for marketers and creators at places like Adobe, GitHub and Picsart. Now working on something new and excited to share what we’ve been building.
The Brief is a full-stack AI marketing agency. It takes performance campaigns from idea to live in one continuous loop: Discover → Create → Launch → Optimize.
We built it because marketing organizations operate as a loop, so we thought what if we created a platform designed around that loop, with AI at the center of it? That loop is also fragmented, too many tools, often not integrated natively, too many handoffs, and not enough time to actually do the creative work that we wanted to do when we started working in marketing. The Brief handles the busy work so teams can focus on the big ideas.
Here’s what it does:
Discover: Instant AI insights on any brand and their active ads running, with a Moodboard infinite canvas to enable vibe marketing with your team
Create: AI-generated ads in every format, fully editable
Launch: Publish across 20+ ad networks in minutes
Optimize: Analyze performance of your campaigns and build custom reports with AI
We know this community loves trying new tools and giving sharp feedback. We’d love your candid thoughts, wishlist ideas, and even your toughest critiques.
I’ll be here all day answering questions and jamming with you in the comments. 🙏
The Brief
Hey Product Hunters 👋!
I’m Thibault, CPO of The Brief. I spent the last 15+ years building products for marketers and creators at places like Adobe, GitHub and Picsart. Now working on something new and excited to share what we’ve been building.
The Brief is a full-stack AI marketing agency. It takes performance campaigns from idea to live in one continuous loop: Discover → Create → Launch → Optimize.
We built it because marketing organizations operate as a loop, so we thought what if we created a platform designed around that loop, with AI at the center of it? That loop is also fragmented, too many tools, often not integrated natively, too many handoffs, and not enough time to actually do the creative work that we wanted to do when we started working in marketing. The Brief handles the busy work so teams can focus on the big ideas.
Here’s what it does:
Discover: Instant AI insights on any brand and their active ads running, with a Moodboard infinite canvas to enable vibe marketing with your team
Create: AI-generated ads in every format, fully editable
Launch: Publish across 20+ ad networks in minutes
Optimize: Analyze performance of your campaigns and build custom reports with AI
We know this community loves trying new tools and giving sharp feedback. We’d love your candid thoughts, wishlist ideas, and even your toughest critiques.
I’ll be here all day answering questions and jamming with you in the comments. 🙏
More details here as well.
ScaryStories Live
@thibaultimbert Congrats on the launch, clean vision. How does the Optimize loop handle mixed‑signal data across 20+ networks, and can teams set brand‑safe guardrails so creative iterations stay on‑tone while still exploring new audiences?
The Brief
Thank you Tony @tonyabracadabra, we are glad that you like it. The Optimize agent is looking across different channels, and being a Large Model, it can ingest all these data and then understand different patters, offering you the best next actions. Regarding the brand-safe guardrails, this is a really great question. We do offer ways for our users to set the voice and tone of the brand (we also help building it if the advertiser does not have one), alongside other really important key elements of the brand like colors, typography, logos, The Create Agent will take all these, and with additional context from the user for the given campaign we generate and propose the variations for the new ads. For even more advance cases, we let teams to set and control brand templates at layer level. Would be really great if you can take a spin, its a free (no-card) signup, and let us know your feedback.
@thibaultimbert Hey! This looks really comprehensive. Congrats on the launch! 🚀
Quick question about the Discover phase: When you say "AI insights on any brand and their active ads", does it analyze competitor ad strategies? Like if I want to see what's working for competitors in my space?
The Brief
@gowthami_a Glad you like it! Thank you! Yes, we pull the ads that are live from any brand you want. It does not have to be your competitors necessarily. Then we pass all that context to the AI to analyze them and provide insights. You can also use the chat (agent) to ask questions on anything you want. For instance, tell me what brand X has been focusing on on LinkedIn, or Meta. Or, tell me about potential blind spots that I can tackle to stand out against X? Etc.
The Brief
So proud to be part of The Brief team! 🎉
It’s been amazing to see how far we’ve come - from early AI experiments to now building a full creative marketing loop with Discover → Create → Launch → Optimize.
Couldn’t ask for a better team to build this with - and this is just the beginning 👀
Sellkit
Nice! Does it integrate directly with ad platforms like Meta and Google for real-time optimization?
The Brief
@roozbehfirouz Thank you for the question. We do support out of the box publishing to META and Google, so you can create ads and publish directly from the platform. The Optimize agent is looking into how you can improve the ad, and giving you a full plan on what can be improved, for each ad or campaign you want to optimize. Additionally, for more advanced use cases we also support DPA catalogs for META where you can publish many variations or entire product list, and let the Meta algorithm to optimize which ad to show based on context. If you have any use case in mind would be great to test and we can connect to see how we can help even more.
The Brief
For me, being part of this journey as a performance marketer has been incredibly rewarding. I got to be inside the process, not just watching The Brief take shape, but helping shape it from the point of view of the very people it’s built for. Joining product calls, sharing real marketer pains, testing features that solve challenges I face daily, that’s what turned it from a product into a solution built by marketers, for marketers. It’s rare to see a product so closely reflect the workflow, needs, and ambitions of its own audience. I’m happy seeing this vision come to life, and today’s just the beginning.
Talo by Palabra.ai
The Brief
Working in a marketing team that builds a product for marketers is awesome. We get to shape The Brief into exactly what we need: fewer handoffs, fewer tabs, and way more time for ideas that actually move the needle.
In this era of AI, it’s hard to keep up with new tools and know which ones truly work. The Brief thought of that too. We test and integrate the best, most trusted ones right inside the platform, so you don’t have to lose time researching or switching between apps.
And it’s not just for marketers, our designers love it too. No more digging through asset galleries or waiting on new visuals. You can generate or tweak images and videos right inside The Brief and keep everything on-brand.
It’s been amazing to build something that genuinely helps other teams overcome the same challenges we faced. 🚀
The Brief
Hello World!
I’m Saman, Senior Gen AI PM, and I’ve been working on @The Brief for the past few months. We’re back from the future and we’ve brought you the ad agency of the future.
Meet the AI-powered Ad Agency from 2040, built on four intelligent pillars that work together like an autonomous creative team:
🧠 Discover – Understands your brand, audience, and competitors. It turns data into creative insights and identifies opportunities for your brand.
🎨 Create – Generates scroll-stopping ad assets all in your unique tone and brand identity.
🚀 Launch – Connects to your ad accounts and delivers each creative to the right audience.
📈 Optimize – Tracks campaign results, detects winning patterns, and continuously feeds insights back into the creative process.
The result? A self-learning creative loop that runs your campaigns like a full-stack creative team — strategist, designer, copywriter, and media buyer — all powered by AI.