The App Store Optimization Book

The App Store Optimization Book

The most comprehensive guide on the market to growth via ASO

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Understand and master ASO (both iOS and Android), including topics on: 1. Understanding the Algorithms 2. Increasing Visibility 3. Improving Conversion Rate 4. Optimizing for iOS 11 5. Comparison of ASO Tools 6. App Indexing 7. 20 Case Studies Great foundation for beginners + tips, tricks & techniques for expert ASOs Use code: ph25 for 25% off!
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The App Store Optimization Book gallery image
The App Store Optimization Book gallery image
The App Store Optimization Book gallery image
The App Store Optimization Book gallery image
The App Store Optimization Book gallery image
The App Store Optimization Book gallery image
Launch tags:Marketing•Startup Books•Growth Hacking
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What do you think? …

Gabor Papp

The App Store Optimization Book is the longest and most thorough book on ASO so far. There are some smaller ebooks out there, but this is definitely the best of all at the moment.

Pros:

The most detailed ASO book ever written.

Cons:

Can't think of any.

Erick Barron
Looks like a good book to have but the price is too high for now. Can't you offer a discount code for hunters?
Gabriel Kwakyi
The App Store Optimization Book
Maker
@erickbarron86 Product Hunters can use code: ph25 for 25% off
Vu Van
ELSA
@gabetimes just got to see this now. can you share a new code for discount, as this seems to expire? Thanks a lot!
Aubrey Jesseau
Rice

Came out yesterday and looking forward to reading it!

Pros:

It's a thorough tome on ASO

Cons:

Not that I know of

Pierre Le Lann

Authors are THE experts in the field

Pros:

The absolute bible on ASO. Highly Recommend

Cons:

none

Sirag Nabih
Recommending one single book for a person who wants to master ASO just became really easy. Congratulations to everyone involved in this project!
Gabriel Kwakyi
The App Store Optimization Book
Maker
Thank you @siragnabih :D it was quite a large project, and we're happy to have v1 live. We'll be working on the paper copy and an update post-iOS 11 next!
Chris Guest
Interested to try this. Several of the ASO tools I've used seem to assume you have some magical knowledge from somewhere - and in fact even choosing an ASO tool was difficult because of that!
Gabriel Kwakyi
The App Store Optimization Book
Maker
@guesto navigating ASO can certainly be a challenge, given the sheer number of concepts out there to learn, plus all the algortihm/platform updates to keep up with. I hope this book helps! And while we don't recommend a tool in the book, we're happy to provide feedback based on what we've tried; email hello@incipia.co!
Gabriel Kwakyi
The App Store Optimization Book
Maker

It's 370 pages and includes many tips and tricks that even some advanced ASOs may not be aware of. It also includes great insights for people looking to update their app for iOS 11 and covers Google Play optimization, not just iOS App Store.

Pros:

It's got lots of visual examples and diagrams, not just text; this is valuable especially for concepts like conversion rate optimization.

Cons:

Can't think of any.

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