Tapasom

Hi PH!, I'm Amit, Co-founder of Tapasom. We're building a modern platform to help local businesses attract and engage users, generate content, and overcome budget constraints by incentivizing and streamlining the user-generated content (UGC) creation process, powered by NFT and AI technologies. Why? When you look at it, all brands are facing challenges in attracting and engaging users to generate content, while also dealing with budget constraints and a lack of return on investment (ROI). They struggle to encourage users to actively create and share content, resulting in a limited presence of user-generated content and missed opportunities for authentic engagement. To overcome this, brands need a solution that incentivizes and streamlines the UGC creation process. This solution should enable them to tap into the potential of UGC for improved brand visibility, increased customer engagement, and enhanced social proof. Nobody is building an exceptional creators and businesses collaborative community experience. Nobody is trying to innovate. There isn't a single creators and businesse collaborative platform in the market today. We want to change that. Marketing collaborative tool is the kind of thing that you should integrate and forget, but instead, you have… 1. 🛠️ Marketing campaigns that are hard to build: Typically, the marketing team has to spend time understanding the product's insights, how to reach the audience, and how to leverage the power of social media. We're introducing a new approach with the help of our AI integration, which provides you with a comprehensive plan on how creators should develop strategies, create captions, use hashtags for social media, allocate budgets, and determine the duration. 2. 🐢 Chat is time-consuming: The current solution is to reach out to creators on Instagram, explaining to them what brands want with guidelines. If the creator has questions, the brand will answer when they read the message, making it a time-consuming process. Our solution is an AI-integrated agent that will answer all the creators' questions and even monitor the images they draft for publishing on social media. With its help, we can eliminate the extensive back-and-forth process, saving both creators and brands time and effort. 3. 👀 Find the best creators/influencer: It's really hard to find the right creator who will attract authentic customers to the brand. Our AI monitoring and analysis feature will track the creators' engagement, impressions, and follower count, then calculate if that creator is suitable for the brand based on the budget allocation. What issues have you had with the marketing platform or with a similar platform? I would love to hear your ideas, experiences, and feedback on any and all of the above.

Congratulations Amit! I'm a fan of the concept behind Tapasom. It's a struggle for businesses to find influencers that fit their brand. However, I think the road ahead will be challenging. This is a big project to take on, especially for a small team. Here was my experience with your landing page: 1- As soon as I landed I could not find a call to action. What do you want your visitor to do? Sign up to your platform? Sign up for a newsletter? A button with a clear CTA would be really helpful. 2- I didn't feel like the content understood my pain points. As a customer, that is all I care about. 3- There was too much text to read and it felt overwhelming. 4- Your login page says you have 200+ creators and 100+ merchants on the platform. Adding testimonials from some of these people would really help me trust your brand. Good luck with your launch!

Marketplace, baby! I think LTK is doing this already, they're worth a few billion time, check them out and see what you can learn!

Congrats on the launch @amit_mirgal !! Tapasom looks like a cool solution for local businesses, helping them engage users and manage budgets with AI and NFT technologies. The AI-integrated agent and monitoring features are also exciting - streamlining communication and ensuring the right creator-brand matches. I was hoping you could dig a little deeper in the role of NFTs in this rollout?

Cool influencer/creator marketplace! How are AI and NFTs used within the platform? It's mentioned, but I couldn't find an explanation of their implementation. Congrats on the launch!

Congrats team Tapasom on the launch!

Hi @amit_mirgal, Co-founder of Tapasom, Your platform sounds like a game-changing solution for local businesses struggling with content generation and engagement. The integration of AI and NFT technologies offers an innovative approach to tackling longstanding issues in marketing. The three key pain points you've outlined—complexity in building marketing campaigns, time-consuming chats, and the difficulty in identifying suitable creators or influencers—resonate as universal challenges. I'm particularly interested in your AI-integrated agent. The ability to answer creators' questions in real-time could certainly streamline the process and help save valuable time for both parties involved. As for your question about issues with similar platforms, a common complaint I've heard is the lack of measurable metrics or KPIs that can be directly tied to ROI. Many platforms offer analytics, but they often stop short of demonstrating a clear connection between the actions taken and business results, leaving brands to connect the dots themselves. Have you considered integrating such features in Tapasom to bridge this gap? Best regards, Timo