👋 Hey Product Hunt! I am Sam, and I am excited to share Startup Finance 2.0 with this amazing community.

Traditional corporate financial theories and tools are based on mature companies with the assumption that the companies are going concerns.

"Going Concern" refers to the assumption that a company will continue to operate indefinitely, with no intention or necessity of liquidation or cessation of operations in the foreseeable future. The problem is that the "Going Concern" assumption does not hold for startups due to the inherent uncertainty associated with startups. Traditional financial education and resources, usually meant for analysts and accountants, are not ideal for entrepreneurs. They focus on analyzing past data from established businesses, not on making forward-looking decisions in the uncertain and highly dynamic environment of startups. Entrepreneurs also often struggle to prioritize the allocation of resources between seemingly urgent matters and matters that are important for the long-term value of the startup. Thus, this book takes a value-oriented approach to startup finance.

This book is for founders who want to cut through accounting jargon and actually make better financial decisions when building their startup.

What is inside:

- Startup-specific valuation (VC Method, Berkus Method)
- Unit economics that actually matter
- Real options for uncertain decisions
- Tokenization & Web3 funding (the future!)

Perfect for: Founders, early employees with equity, VCs, or anyone building in uncertainty.
Available August 29th from Taylor & Francis. Happy to answer any questions about startup finance! 🚀

Startup Finance 2.0

Finance Knowledge that actually works for startup founders

Finance Knowledge that actually works for startup founders