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StackOverlap
Find, manage and remove hidden waste in your MarTech stack
4 followers
Find, manage and remove hidden waste in your MarTech stack
4 followers
Identify capability overlaps in your marketing technology stack. Get a detailed audit report showing redundant tools, potential savings, and a consolidation roadmap.
Here's a couple of stats that should send shivers down your marketing ops spine: Just 33% of MarTech is actually used by teams and more than 55% of CMOs are disappointed with the ROI of their MarTech investments.
Wasted spend and unproven ROI are silent killers of credibility with your CFO and leadership team.
StackOverlaps uses deeply trained and layered tuning of AI, a vast database of user feedback and real-time data to audit your marketing technology stack and context.
The audit surfaces up exactly where you're paying for overlapping capabilities, how you can consolidate, develops a plan and even prepares you for conversations with your IT team and vendors.
Once you've got the full picture you can transition over to 'My Stack' where you can actively manage your stack, day to day month to month with active feedback on your technology from your hands-on team members, renewals management, budget preparation and powerful real-time monitoring to identify new features, sunsetting or even new competitors to products in your existing stack.
StackOverlap was created by me Troy Muir, a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the world's most recognised brands.