SRPify is the margin calculator every CPG founder builds in excel but doesnt have on hand when on the go. Directly on your phone just set your target SRP, choose if you're working with a distributor or not, & see exactly what your COGS, distributor price, retailer margin, and brand profit need to be. Premium adds COGS analysis to reverse the math: enter your actual cost & see if you're profitable at the shelf price you want. Built by a CPG operator after years of doing this math by hand.
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Maker
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Hey Product Hunt š
I'm Kyle. I spent years in CPG calculating margins backwards in spreadsheets or on my phones calculator. Trying to remember numbers in my head and figuring out what COGS needed to be so a product could hit $X on the shelf and still leave enough margin for retailers, distributors, and the brand to all stay alive. It's the same math every emerging CPG founder does, and I just wanted a tool to make it abundantly simple to say "I want to sell a product for $x and make $y. How much do I need to make it for?".
So I built SRPify. Set a target shelf price, choose your sales channels, and it shows you exactly what every margin needs to be. The premium tier reverses the math: enter your real COGS and it tells you whether your dream shelf price actually works, or if you need to redesign your product, your packaging, or your distribution model to hit a different COGS.
I've spent two months getting rejected by Apple's review team nine times before this finally shipped. Sandbox identity issues, RevenueCat keychain bugs, force-unwrapped URLs that only crashed on iPad, an unresponsive button no one could reproduce locally, every rejection taught me something I never wanted to know about iOS in-app purchases. Its been a journey but im fired up for this to be live for you all (and honestly myself, too).
Would love your feedback, especially from other CPG founders, brokers, or anyone who's been looking for something like this. What pricing question do you wish a tool would just answer for you?
ā Kyle