SRPify is the margin calculator every CPG founder builds in excel but doesnt have on hand when on the go. Directly on your phone just set your target SRP, choose if you're working with a distributor or not, & see exactly what your COGS, distributor price, retailer margin, and brand profit need to be. Premium adds COGS analysis to reverse the math: enter your actual cost & see if you're profitable at the shelf price you want. Built by a CPG operator after years of doing this math by hand.
