Splitsense
Turn user behaviour into higher conversions with AI
109 followers
Turn user behaviour into higher conversions with AI
109 followers
Splitsense is the AI-powered analytics platform that helps you understand user behaviour, uncover conversion bottlenecks, and automatically suggest improvements. Get web analytics, session replays, funnels, experiments, and AI agents working together to grow your product, all without the complexity of enterprise tools.
Splitsense
Splitsense
@becky_gaskell Great question. The idea behind this is that its completely autonomous, so you don't have much control, but this is by design. We analyse your websites data under the hood to figure out what to test and then tell you why. However, its of course something we can look at
@george_field That makes sense. I can see how that would be useful, but I’d probably still feel a bit nervous giving up that much control at first.
Splitsense
@becky_gaskell Its a good point. Something we should add into our roadmap is around controls encase users want more control over what is happening at first. We do however give the user the option to stop the experiment from running and they can see what is going to change before an experiment starts running.
So, currently, Splitsense will use your web analytics data to see what it thinks it should test, then it will go and create an experiment, generate variations, then show you what it has come up with. The different variations won't be live though unless you approve it.
Splitsense
@becky_gaskell Hey Becky! Adding to George's reply, our intent is to enable everyone to test & change copy to find what works best for their product regardless of familiarity with, or skill level in, copy writing and data analysis. That's why the current experience is hands-free until the key review & approval stage before anything changes on your site.
We're definitely open to providing more fine-grained control for power users though!
@sam_sutton_ That actually sounds like a really good balance. Having that approval step would make a big difference, I think that’s where a lot of the hesitation comes from.
Curious whether you can actually push back on what the AI decided to test - not just approve or reject the variant, but understand the reasoning behind why it picked that specific thing to change in the first place?
Splitsense
@jared_salois Hey Jared, firstly, thank you for the feedback. So, at first the initial variants are more guesswork based on other experiments within the platform and a specific agent we have setup for creating an initial experiment.
However, as we gain more data from both experiments on your website and data about your traffic, users, sources ect, we start to leverage that to inform the decisions behind the experiment and we do create reasons for why a variant was created but we don't yet display it.
@george_field That makes sense. Showing reasoning that’s still partly guesswork would probably create more confusion than trust. Better to surface it once the data behind it is solid enough to actually explain what’s going on.
Love this! Does it work on any type of website?
Splitsense
@maxwell_timothy Hey Maxwell, thanks for taking the time to reply, it does indeed, you simply get the code snippet after onboarding and put that onto your website and thats it