This looks like an incredible resource for anyone in the product world! I look back and think that more often than not you come across these videos either through virality, or word of mouth. It's wonderful to see the team of people shaping some of the best content on the internet making it more accessible and discoverable to all! Way to go Sebastion and team!
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This will definitely be a go-to source when jump starting product design and marketing efforts.
Pros:
Great for product and marketing inspiration!
Cons:
Would be very interesting to see breakdowns of product videos by industry experts.
@rrhoover there are quite a lot of them from @lonelysandwich and crew - if not all of them already ;-) We've been longtime fans. Maybe we should curate a whole Sandwich-produced collection on there! What do you think @adamlisagor?
@school_4_ants haha! Better this than the reverse. What made you think this would be lame? I'm honestly curious. Feels like something we can improve for our next product launches!!
The name is not related to the Society of the Spectacle. We did wonder however if anybody would think that.
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@slhomme It may not be intentional, but it is definitely related. Have you read the book? The core premise is that our civilization is "controlled" by means of imagery which is manufactured (i.e. advertising, propaganda, etc) and disseminated/installed into the minds of citizens, at which point it becomes a frame of reference about how to act, think, etc, and that this imagery-delivery-system which is referred to as The Spectacle, becomes semi-self-aware, or at the very least, adapts to changes in cultural conditions. So your site is in some sense the direct embodiment of The Spectacle.
Reason I thought it would be lame is that I work in advertising and the last thing I thought I'd want to do would be spend time on a portal for discovering even more of it...but actually the content on the front page is top-tier. I suspect curation will be key. If it gets "gamed" it would lose its appeal.
@school_4_ants I haven't read the book, but it sounds very interesting, I'll check it out for sure. Thanks for bringing it up, I can totally see now how you'd think it could be related!
Ohh, ok I see what you mean about not wanting to see more (average) ads. We're totally on the same boat. Our goal is to only show the very best, the most creative videos, the ones that push the boundaries! Not only for "promotional" videos, but also for onboarding videos, how-tos, explainers, etc. Like you said, the curation is key! It's definitely going to stay the priority over time. We'll always only select "la creme de la creme". We think the curated "collections" will also help a lot with this. We want to help ad agencies, video production companies and businesses see what's best in terms of video production/marketing and help everyone raise the bar in terms of quality and creativity.
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Would be nice to link the agency or creator who made them!
@mrcntoine Yup, this is on the road map. For now we're featuring content coming exclusively from the brand side. But we're just scratching the surface and have much bigger plans for the platform, including linking the creative teams behind the campaigns.
It's going to be great
Pros:Finally! A much-needed curation of the best in product launches, videos, and content. Thank you
Cons:Just needs time to grow, but I'm confident it will take off
Keep the content coming!
Pros:Awesome collection of product videos!
Cons:None, so far.
Matter
This will definitely be a go-to source when jump starting product design and marketing efforts.
Pros:Great for product and marketing inspiration!
Cons:Would be very interesting to see breakdowns of product videos by industry experts.
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