Launching today
Managing merch for a distributed team is messier than it looks - multiple vendors, no shared history, manual shipping to individual addresses across Europe, a process that restarts every order. SoMerch handles the full lifecycle from one platform: curated catalogue, same-day mockups, in-house production, kitting, warehousing, and EU-wide multi-address delivery. Built for remote-first and multi-country teams. Production is not outsourced - the whole chain sits under one roof.
findable.
Love this, from my experience as an investor in https://www.dasmerch.com/ that's quite a big challenge you're solving.
How does the process work from first contact to delivery? Do you have a standard package? Are you also taking care of sourcing? Congrats on the launch
@peterbuch , thanks for the kind words and the thoughtful questions - glad it resonates with someone who knows the space well.
Process: A client comes in with an idea or a use case - onboarding kits, event packs, a gifting programme. We help shortlist products from our catalogue, turn around mockups with pricing and timelines the same day, and move to production once approved. From there we handle printing, kitting, warehousing, and EU-wide delivery - either to one address or multiple individual addresses across Europe. Standard production is around 8 business days, shipping 2-6 days depending on destination.
Standard package: No rigid packages - we work with each company based on their use case and team size. The process is the same, the output is tailored. We're also currently building a feature that dynamically adjusts box sizes based on the specific products added to a kit - so every combination of items fits perfectly without wasted space or compromised presentation.
Sourcing: Fully handled on our side. We have a curated catalogue of tested products - not a marketplace. We source, produce in-house, and manage the full chain through to delivery.
Always happy to jump on a quick call - investors in the space asking good questions are either our best future critics or our best future friends, and either way worth the 20 minutes.
Congrats! We felt this in our engineering team pretty quickly. Sending welcome kits to remote hires across different countries created way more coordination, shipping, and logistics work than we originally expected.
@bludya That coordination overhead is exactly what kills the experience - both for the team running it and for the new hire waiting on the other end.
Onboarding kits for distributed hires is one of our core use cases. You produce once, we warehouse the stock, and when someone new joins you just trigger the send to their address - wherever they are in Europe. No reordering, no logistics to manage per hire.
If you are still solving this manually, happy to show you how it works. 🙂
mailX by mailwarm
What’s onboarding like, do teams need to pre buy inventory or can you do on demand runs?
Stripo.email
This is actually a very real operational problem. Half of company merch knowledge lives in someone’s inbox until they quit 😄 Congrats on the launch!
@alina_tyslenok_ The other half is in an email chain titled "Re: Re: Re: FWD: Merch - Final FINAL v3". 😄
Thank you - that is exactly the problem we built this to solve. History, approvals, and context stay on the platform - not in someone's inbox.
Would love to hear how you've seen companies deal with this.
As a developer, I never realized how much operational work sits behind conference swag until our team had to organize it ourselves
Night Eye
This is such a real problem. Company swag sounds fun until it turns into spreadsheets, inventory questions, and multi-country shipping. Congrats on the launch!
@kokiweb Ha, the gap between "let's do company swag" and "why am I managing a spreadsheet of t-shirt sizes across 6 countries" is something nobody warns you about. 😄
Night Eye
@stanislav_dim Too real 😄 At my previous company we literally had spreadsheets for sizes, addresses, stock, who received what… and somehow there was always one missing hoodie in the end.