Hi @seanwhite ! It was a pleasure to have you there with us last night. You point out something which is very true and I believe it is common to all paradigm shifts.
That is why we went for Kickstarter even though we have done almost all of the NREs involved in a project of this magnitude. It is a platform concentrating plenty of early adopters who are gadget enthusiasts and perhaps also young entrepreneurs. We saw it as a continuation of our 'under the radar' focus groups in incubators and co-working spaces on both sides of the Atlantic.
If we can create a beachhead among, let's say, young web startup entrepreneurs who are also the app developers, we can make ourselves strong there and try to cross the chasm building upon education, IoT, enterprise, etc.
Solu