Launched this week
Social Undertone
Understand a creator's audience, straight from the comments
19 followers
Understand a creator's audience, straight from the comments
19 followers
Influencer tools count followers and likes. Social Undertone reads the comments. It turns the public comments on a creator's Instagram and TikTok posts into an audience report: sentiment, trust, bots and spam, buying interest, reactions to sponsored posts, the questions people keep asking and the brands they name. Built for brands choosing partners and creators showing their worth. Start with 3 free reports.
Hey Product Hunt 👋 I'm Peter, and I built Social Undertone.
At my agency, GLOW, every conversation about which creator to work with ran on the same engagement numbers: followers, likes, views etc. None of them answer what a brand actually wants to know. Does this audience trust the creator? Are the comments from real people? Do they want what the creator recommends?
The answers are sitting in the comments, but nobody reads them by hand. So we built something that does.
Social Undertone is purpose built for one thing only: Audience sentiment reports.
We read the public comments on a creator's Instagram and TikTok posts and turns them into an audience report: sentiment, credibility, how much is bots or spam, buying interest, how people react to sponsored posts, the questions they keep asking, and the brands they name.
You get 3 free reports, no card needed. We also have a generous affiliate partner program.
I'd love to know: what's the first thing you'd want to know about a creator's audience?