Shotlingo

Design once, ship to 40 App Store & Play Store languages

1 follower

Design once, ship to 40 App Store & Play Store languages

1 follower

Localize App Store screenshots to 40+ languages in minutes — without hiring a designer or rebuilding each screenshot per language. Design one canvas → auto-translate captions → layout re-flows for German/Finnish overflow, mirrors for Arabic/Hebrew, wraps for Japanese. Export every device size for App Store Connect and Google Play, with locale-code mismatches (zh-CN vs zh-Hans) mapped for you. Free forever tier: no watermark, no signup required.

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Launch tags:Design Tools•Marketing•Developer Tools

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Maker

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Hey Product Hunt 👋 We built Shotlingo because App Store screenshot localization is the highest-leverage ASO move indies skip. Industry data suggests 60% of app revenue comes from non-English markets but visiting the App Store in Turkey or Japan and seeing English-only screenshots is the norm, not the exception. The workflow in Figma is brutal: • Design 5 screens • Export 5 device sizes each • ×40 languages = 1,000 files • Every copy tweak = rebuild everything • German overflows. Arabic mirrors. Chinese wraps weird. Existing tools handle "design the screenshots" part fine. None treat localization as the primary workflow. Shotlingo is what we wanted after doing this manually one too many times: → Design ONE canvas → Auto-translate to 40+ languages → Layout re-flows for long-text (German, Finnish) → Full RTL mirroring for Arabic/Hebrew (grid flips, not just text) → Locale codes handled (zh-CN vs zh-Hans silently drops markets — fixed for you) → Export every App Store Connect + Play Console device size Free tier: no watermark, no signup, no per-language paywall. Two things we'd love feedback on: 1. Anyone else been through screenshot-localization hell? What did you use? 2. If you're shipping international apps but NOT localizing screenshots what's stopping you? — Shotlingo team

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1mo ago

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1mo ago

Localizing App Store screenshots is a solved problem — but everyone still does it in Figma. Why?

Every time I ship an app update, I watch other indie makers on X post their new screenshots and they're English only. Beautiful screenshots, English text, shipping to 40 markets.

The maths of App Store localization are well-known: ~60% of app revenue comes from non-English markets, localized screenshots convert 2-3 better than English-only ones in a given locale, and metadata translation alone leaves most of that money on the table.

The tools exist. Figma has plugins. AppScreens, AppLaunchpad, ButterKit all have some flavor of translation. So the problem should be solved.

But looking at the App Store today, 80%+ of indie apps in any given non-English market still show English screenshots. Even in categories where localized competitors exist.

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