Shale gives schools, athletic departments, and booster clubs a cleaner way to publish the things people actually need to see — countdown timers, team schedules, and fundraiser thermometers. Three board formats, one simple workflow. No design team or custom code required.

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

Hey PH! 👋 I built Shale because every school I talked to was rebuilding the same countdown graphic in Canva every week — manually, on someone's lunch break.

Shale gives athletic departments and booster clubs three board formats that actually stay live:
- ⏱ Countdown — game-day urgency on any screen
- 📅 Schedule — next event always front and center
- 💰 Fundraiser — progress bar your donors can actually see

Every board gets a public URL and an embed snippet. Works on TVs, websites, and parent emails. Free to start — would love your feedback!

💰 Pricing
Plan. Monthly. Annual

Free $0. $0

Pro. $12/mo. $115/yr

Advanced. $29/mo. $278/yr.

✅ Free forever — no credit card needed
⚡ Pro saves you $29/yr on annual
🚀 Advanced saves you $70/yr on annual