Serial 1

Serial 1

A new e-bike powered by Harley Davidson

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Taking its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle, Serial 1 combines Harley-Davidson’s world-class product development capability with the agility & innovation of an eBicycle start-up brand.
Serial 1 gallery image
Serial 1 gallery image
Serial 1 gallery image
Serial 1 gallery image
Launch tags:Biking•Tech
Launch Team
Anima - OnBrand Vibe Coding
Design-aware AI for modern product teams.
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What do you think? …

Calum Webb
Lazy
Hunter
This is a pretty sweet looking bike, and at first glance, you really couldn't tell it was an e-bike. Excited for the full launch of this and to see how this e-bike brand powered by Harley Davidson will stack-up to those established in the e-bike industry.
Shazzad Shoikat
Love this product. It would’ve been better to share the price as well.
Charles Magnuson
Price tag is going to be at least $5,000.