Join new era of CRM marketing with AI-based messaging platform: Sendi. Sendi allows you to create & send hyper-personalized notifications with ‘just one click’. Don’t stick to endless A/B tests. Let AI personalize.
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Maker
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Hi PH! I’m Jenny, maker of Sendi (https://sendi.framer.website/)
I’m so proud to introduce our newly launched product ‘Sendi’ - CRM messaging platform that leverages AI engine to orchestrate personalized messages.
Why Sendi?
As stated above, Sendi internalizes AI engine for personalization. Implications of this is:
1️⃣ No more A/B tests to find a better target, product, timing, etc.
2️⃣ No more data analytics to design ‘hypothesis’ for a better ‘rule’
3️⃣ Yes to automatically create truly personalized messages - which will boost up your CTR/CVR, while cutting down irrelevant messages
Our Backstory
Before Sendi, our team operated RecAPI service, providing AI-based recommendation algorithm to B2B clients (commerce, content, etc.). For over 2 years, we saw our clients boosted up their GMV and retention by personalized product offerings.
At the same time, clients kept told us about personalizing CRM messages. They said they’re currently using expensive messaging platform but not quite leveraging it well. 2 reasons were there - solutions are too difficult to be skilled, and require too many human resources to orchestrate messages.
So our clients came up with us, with a hope that AI can also help CRM marketing. Therefore we started to investigate and found out it could be a great opportunity - since CRM marketing leverages first-party data (that we’ve been leveraging for years in RecAPI service), and there are bunch of more use cases rather than product recommendation (e.g., target, timing, channel, pricing(promotion), etc.).
Now we believe that AI could tranform first-party data marketing market, replacing repetitive but inefficient orchestration process (data analytics, A/B tests..) with AI recommendation technology.
Let’s join us to open up new era of CRM marketing - with innovate efficiency!
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Maker
@jenny0518
Hi all!
As the main engineer of the team, I'm excited to share the official launch of the CRM marketing SaaS tool "Sendi". Throughout the years we've successfully built a recommendation system that solves the complex problem of "which items should be shown to whom." This achievement has laid a solid foundation for tackling an even more nuanced challenge: "Which message should be sent to whom, on which channel, and when."
By leveraging our recommendation system's capabilities, we can now offer marketers a powerful tool to optimize their campaigns. This advanced targeting ensures that the right messages reach the right audience at the most reasonable times, significantly enhancing campaign performance and ROI.
Our product stands to make a substantial difference for marketers striving for better and higher-performing campaigns. We are confident that this innovative solution will set a new standard in targeted marketing and drive success for our clients.
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Maker
@jenny0518
Echoing Jenny and as a Product Manager of Sendi, we believe that AI Copilot will innovate, transform CRM marketing, as Google and Meta opened the new era of Performance marketing.
Also what makes us different from other solutions is our customer-obsessive approach. We've already conducted PoC with 7 clients and did more than +100 experiments.
Thus we could develop features with real impact, not a high-level & conceptual features (e.g., we don't think image/text generation is enough useful in this field).
If you have further questions, feel free to ask us!
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@jenny0518 hey! Can you please tell me what’s wrong with A/B tests?
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Maker
@sasha_buratynskyi Hi, thanks for your question :)
Conducting A/B tests to determine the best combination in CRM marketing is highly resource-intensive. When planning messages, you need to decide 'what,' 'to whom,' 'when,' and 'how.' To identify the most effective combination, you'd have to run at least 2^4 A/B tests. This process is extremely time-consuming and exhausting. We believe that AI can identify the optimal set, allowing marketers to save time and focus on more important tasks.
Additionally, some aspects simply cannot be fully optimized through A/B testing alone. By leveraging AI, which can monitor all user actions and infer their intentions and preferences in real time, we aim to simplify and streamline this process :)
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Maker
@jenny0518
As a machine learning engineer, I am honored to introduce you to our AI CRM marketing tool, Sendi. Our goal in creating this product was to make advanced machine learning techniques accessible and easy to use for marketers. Sendi is designed to solve all the challenges that marketers face by providing a wide range of AI-powered features.
Through years of research and A/B testing, our sophisticated recommendation system will automatically optimize which products to display to users. Leveraging the most advanced predictive models studied in academia, Sendi will offer features to analyze individual purchasing patterns, detect churn risks, and optimize channels. Additionally, we are intensively developing functionalities to understand the contexts that influence user behavior, such as pricing and product placement.
We are confident that our product will enable marketers to perform incredibly powerful marketing campaigns like never before. All you need to do is enjoy using our product.
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Great option for marketer like us
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Maker
@jitendra_rajput1 thanks for your support and yes, we are making this product to let free marketers from endless ab test and data analytics by providing them a solution with AI agent. What are your concerns as a marketer? I want to hear more about it and tell you more about our view to solve them :)
@rohit_kumar_sunariya Glad our work caught your attention! I believe Sendi could mitigate the burden of dubious campaign orchestration, providing more time and energy for small teams to focus on what matters most in the business!
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Maker
@rohit_kumar_sunariya
Thank you so much Rohit for your warm comment!
It was not easy but worth making👍 Can't wait to show the full product to you guys soon🙌
@zen10 Yes, we are dreaming of marketers only setting few things to launch the campaigns and making the performance much better!😀
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Maker
@jenny0518@zen10
Thank you! Building and successfully serving a recommendation system -- solving the problem of "which items should be sent to whom" -- has provided us enough foundation to tackle the problem of "which message should be sent to whom, on which channel, and when". As one of the main engineers of the team, I'm sure this product my team built could significantly help the marketers seeking better and higher performance on their marketing campaigns.
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Maker
@zen10
Thank you Jonas!
We truly believe that Customer Engagement Platforms need an tech-based innovation.
AI Copilot will make marketing messages to be easily personalized, and make UI/UX much simple👍
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Good tool, congratulations for the launching 🎉
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Maker
@mahendra_kumar_ravi
Thank you for your warm greeting!
Keep your eyes on Sendi! We'll keep updating and delivering interesting product & promotional materials👍