This has been released in the us. Maybe @typeoh can talk more about it. Pretty interesting interactions and the idea of privacy being focused on the kids vs parents is a really interesting dynamic.
I noticed this browsing the New Zealand App store using Appstatics (because I'm that big of a product geek). I noticed it shot up in the rankings, although still fairly low.
The product feels very similar to the recently released Bieber-backed app, Shots of Me. What's most interesting is that it has a section of the app called "Verify" where you flag people if they shouldn't be a part of the "Selfieclub." It's unclear what this does but I believe it's designed to ban adults. Never seen an app do something like that.
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