If you caught the Conversation Radar post, you know the premise: AI engines cite people talking about brands, so we built a radar for those conversations.
But there's a second half to AI visibility, and it's the one brands keep asking us about: the content you publish yourself.
Here's the honest version. Owned content works harder to earn a citation than third-party content does. We've tracked 13,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, and brand articles DO show up in that set. The ones that do share a shape: they answer one specific query head-on, they carry real facts, and they cover the query from multiple angles, not one post.
How does the creator amplification piece actually work in practice, like do you match brands with creators based on the queries they want to rank for, or is it more of a blanket network push?
How does the creator amplification piece actually work in practice - are you vetting the 50k creators by topic or niche, and how do you make sure they stay focused on the brand instead of churning out generic content just to chase the citation payouts?
How does the creator amplification piece actually work in practice, like does Scribble match you with creators based on your niche or do you get to browse and pick? Curious how much control you have there.
The audit part is genuinely useful - it showed me which competitors were getting cited for queries I assumed were mine. Wish the creator amplification piece had clearer pricing upfront, but the gap reports feel a lot more actionable than the dashboards I have tried.
Finally ran my own site through it and the gap report flagged a competitor I'd completely overlooked in ChatGPT results. The creator amplification angle is genuinely new to me, curious to see how that plays out.
Ran a quick audit on my own site and the gap report actually flagged two real questions my competitors show up for that I'd completely missed. The creator amplifier angle is interesting too, that's a smart way to close the loop.
Ran a quick gap audit on a small site I'm working on and it caught a couple of AI visibility issues I genuinely hadn't thought about. The creator-amplification angle is clever too.