If you caught the Conversation Radar post, you know the premise: AI engines cite people talking about brands, so we built a radar for those conversations.
But there's a second half to AI visibility, and it's the one brands keep asking us about: the content you publish yourself.
Here's the honest version. Owned content works harder to earn a citation than third-party content does. We've tracked 13,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, and brand articles DO show up in that set. The ones that do share a shape: they answer one specific query head-on, they carry real facts, and they cover the query from multiple angles, not one post.
How does the creator payment model actually work when AI cites them, and do you have any control over which creators pick up your content or does the matching happen entirely on your end?
how does the payment model actually work for the creators if citations are so hard to attribute to a specific piece of content
How does the creator network actually work in practice, like does Scribble pick which creators get matched to a brand or do you choose them yourself?
How does Scribble actually measure whether AI is citing a brand versus just mentioning it nearby, since the engines keep changing their formats and rarely show clean attribution?
How does the creator payout piece actually work in practice, like are the creators picking topics or do you assign them based on the gap report and how is "cited by AI" verified before they get paid?
how does the 50,000 creators piece actually work in practice, like do i get to pick the ones writing about my brand or is it more of a shotgun approach where they just produce a bunch of content and hope something sticks?
Curious how the creator payouts actually work in practice — do you guarantee the content gets cited by AI, or is payment tied to something looser like ranking or traffic?