Hey Product Hunt! 👋 I'm Owen, maker of Riffkit. Every seller I know does the same thing: scroll TikTok, find a video that's blowing up in their niche, and think "I need one like this." Then they hit the wall — reshooting takes days, a creator costs hundreds per video, and reposting someone else's clip gets you flagged. Riffkit takes a different path: it studies WHY the video won — the hook, the pacing, the emotional beats — and regenerates that formula as a completely new AI video with your product, your character, and your language. No source footage is ever reused. You riff the formula, not the video. What I'm most proud of: 🎬 One input → a post-ready video in minutes (analysis is free; you only pay for rendered seconds) 🤖 Agent-ready: install the Riffkit skill and your AI assistant riffs on command — "riff this TikTok for my product in Spanish" 🌍 English + Spanish output today Would love your honest feedback — especially from anyone shipping short-form ads every week. What would make this a daily tool for you? Don't copy. Riff.

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2mo ago

We reverse-engineered winning TikToks. What makes them work isn't the footage.

Hey maker of Riffkit here (we launch Tuesday).

Building it, we've been breaking down winning TikToks frame by frame, and one pattern keeps repeating: what makes a video win isn't the footage it's the emotional journey underneath. A hook lands in the first 1.5 seconds, a curiosity contract holds you, the payoff rides the music's peaks. Keep that structure, swap in a different product, and it still works. Copy the footage and you've copied nothing.

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Riffkit

Turn winning TikToks into your own — same formula, new story

Turn winning TikToks into your own — same formula, new story

Forum Threads

We reverse-engineered winning TikToks. What makes them work isn't the footage.

Forum Threads

We reverse-engineered winning TikToks. What makes them work isn't the footage.