On-demand & instant video interviews with your own users. Ribbon is a user interviewing platform that lets designers, user researchers and product builders start video calls with their own users in minutes.
👋 Hey Hunters, and thanks to @benln for hunting us!
Ribbon is a user research platform that makes it easy for people who build websites and do user research to set up and run remote video user interviews in a matter of minutes.
Get user feedback directly, and validate your design, product or idea more quickly by talking to real users.
Why Ribbon?
As a product manager I've booked, managed and run user interviews to test out both smaller features and larger products. Every time I've wanted to understand how a product was used and perceived by our users, I've had to to either rely on quantitative data (surveys and analytics) or spend days emailing users to schedule video interviews. I've built Ribbon to make it easy for people who build products and do user research to connect and talk to their users in minutes instead of days.
I realise not every product has a lot of revenue, but getting good feedback is just as important in the early days, so I've made Ribbon free to get started with. Hope you like it!
This looks awesome! Great idea.
Question: Can I schedule the user interview? I think for small websites / makers doing it "right now" is an advantage for everyone involved. But, for professional researchers or teams my goal would be "Great! Let's pick a time that works for you and you can come back to the site, everything will be ready for you".
Even if it's just a calendly link and I have to manually press the button when the user comes back 😅
@futhey Good question! Currently it’s not optimised for pre-scheduling (although you can customise what message your users see in the popup and add a Calendly link there). I’ve seen this need come up frequently so we’re looking at adding that functionality by mid-November. I’ll let you know once it’s in place!
@axel_thomson Thanks! Not an immediate need for me I'm just trying to stick things in your roadmap 😅
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Interesting project. But can you tell me please, what if my phone or laptop is infected with spying apps that can record my calls. I speak about such apps http://celltrackingapps.com. is this research paltform protected from such hacking tools?
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Have you plans to add any kind of screener so one knows something about who you will be talking to and whether you want to talk to them? So, behaviour based insights to id areas and/or users of interest plus questions to user for further fine-tuning/optimizing the value of the interview plus scheduling interviews? Or perhaps integrating with other existing services for that level of detail?
@jane_shircliff Great question! We've just launched the ability to customise when the invitation pop-up gets triggered, so you can now decide yourself (by calling a simple JavaScript function) when you want to invite a user. For example, if you're A/B testing different versions of a button you could choose to only trigger the popup when users press that button.
We're also looking at how we can add extra controls for customising who you recruit for an interview, and pre-screening questions are definitely one of the top candidates for doing that. I'll let you know once we've made a call on when we put something like pre-screening questions!
Let me know if you have any more questions or feedback, really interesting to get your input.
This is a great concept! After a quick tour of the app, I think it will be good to have the control regarding who can see the invite pop-up. As an example, I might set a trigger to show the invite whenever the user leaves the pricing page. So that I can initiate a conversation with that user to understand what went wrong and what additional information they would need. The quicker I can get to that customer after he/she has made the decision, I believe, the answer is more accurate. I could certainly see myself using Ribbon for this kind of use case in the future.
@minjie_shi Thanks for the feedback! You’re absolutely right, right now the pop-up loads on page load, but we want to make it easy to contact users (in a non-intrusive way) after any relevant action/event so we’re looking at adding a basic version of that functionality by the end of November. Will definitely let you know once that is in place!
@minjie_shi Hi Minjie, we've now added the ability to control exactly when you want the pop-up to appear, and you can now choose if you want it to appear when the page loads or by calling a simple JavaScript function. This should make the platform a lot more useable as you can now choose exactly what behaviour should trigger an invite.
The functionality is now live on the platform, and I'll write up a short doc to outline how to set it up over the next few days. Will let you know once it's ready! Hope it's of use and let me know if you have any more feedback!
@axel_thomson Thanks for following up with me and you guys work fast! Unfortunately I am not too familiar with JS so I probably need to work on that a bit more. If possible, I am keen to see some examples of those in your short doc.
@anthony_emberley Glad it's resonating! The live support use case is really interesting for sure. Right now we're focused on making it easy to get feedback from the user to the user researcher/product builder, but would be interesting to explore how that type of feedback could flow in both directions in the future.
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