AI-powered research and insights to help creative teams improve ROAS by moving faster and testing smarter.
Reforged Labs Boa is the AI creative intelligence agent that answers all your questions about what ads are performing, why they work, and what to create next.
Congrats on the launch! Love the idea, can i create an ad video and put a short, instant playable game in after users click on it or finish watching the ad?
@khang_bui_marvy yes, you can manually edit the mp4 video after we generate it for you. Unfortunately, we can’t create playable ads with the current state of AI yet!
@khang_bui_marvy Hello and thanks for the great question! Our platform will output a high-performing video in mp4! You can add this to your playable ad workflow, depending on the format and platform you're publishing on 😎😎😎
Hi Product Hunt 👋
I’m @huynhrobert and I’m super stoked to present Reforged Labs along with my co-founder @oscarxingluo.
I’m sure you’ve seen mobile video ads in games that suck — and there’s a reason for that. Turns out due to a bunch of privacy changes, it’s harder than ever to deliver personalized content.
As a result, game makers end up spending loads of time and money on creative that rarely converts. And so we’ve built an AI-powered process to deliver lightning-fast, DIRT CHEAP video ads tailored to each studio’s marketing messages and needs.
For the last year, Reforged Labs has been training a proprietary AI engine that has analyzed 10s of thousands of high-performing game ads from our [fancy] reference library.
And now we’re ready for you to dive into our studio to produce compelling ads in your apps and games.
Here’s how we’re different:
🏆 50+ templates to choose from
Choose from more than 50 best-in-class video ad Templates that were based on analyzing thousands of top-performing video ads. Filter by game type or genre.
🤖 Compelling ad formats
Level up your video ads with AI Avatars, UGC, Translations, Subtitles, and More. We make it easy to combine the cutting-edges of tech and creativity.
⏰ Cut down creative time from days to hours
Get ready-to-publish video ads in hours. Our workflow uses AI to speed up the creative workflow so you can get a high-quality ad in less than a day.
We’re so confident in what we’ve built that we want to give the Product Hunt community and chance to try it out before anyone else — just use code “PRODUCTHUNT” during checkout and your first month is on us!
We’ll be here all day for your thoughts, questions, and to help get you started!
@wongderekful@leehoustonwang@phuong_huynh5@victorythang113@cheung_wing@jolie_pham@williamchiem@siddankthep@phongphamn98@pdynhi@bangnguyen12
Not affiliated with Reforge. They’re cool, but not us!
Hey @tonyabracadabra - great question and we LOVE what you're doing with Muku.ai
Our AI platform is always learning from the best video ads and will keep generating new high-performing templates. The more the merrier :D
Great question @helen9! We are a truly global team building an AI platform for a global audience :D
Our team sits across 3+ continents and we're working with game studios from 6+ continents (not too many game studios in Antartica...yet). The best part about games are that the players come from all over the world, so our video ads can be shared globally as well as targeted to specific audiences!
@wongderekful That's amazing and thanks for the love for muku! The fact that your AI platform keeps learning and evolving with top-performing ads means it’s only going to get better. Can't wait to see how these new templates keep leveling up the mobile ads game! 😎
Congrats on the launch, @wongderekful@phuong_huynh5@oscarxingluo@victorythang113
Cutting down ad creation time from days to hours - sounds interesting.
How do you AI handle creative iterations based on performance feedback? Do you adapt templates or rely on the user inputs?
@ashitvora thanks Ashit!
Iterations will be primarily based on 3 main factors:
1. Performance of the previous batch of ads
2. Performance of these types of ads in the market (competitors and similar games)
3. User’s manual input into our system (tribal knowledge and historical intuition)
Now how much each factor affects the new iteration’s output, well that’s the secret sauce we cannot share 😁🫰
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I’m really impressed with your work on AI-powered game marketing. I’m curious to learn more about your future strategies on this! Congratulations 👏 I think this idea is
quite great and new, so what are some of the biggest challenges and opportunities you guys have seen using AI for game marketing?
@phuong_nguyen55 thanks Phuong! We believe AI is extremely good at tackling 2 key areas that humans cannot keep up with:
1. Ad fatigue - game studios need to create hundreds of ads every week to keep up with the algorithms
2. The hero creative - understanding big data trends and what’s working on the market requires digesting millions of data points everyday
We’re really excited about leveraging AI to reimagine the marketing process! 💪💪
@huynhrobert@wongderekful Congrats on the launch! i have produced tens of thousands of game and education information flow advertising videos ,and all the hot videos are designed.AI does reduce coasts and increase efficiency .some ads platforms restrict the deliver of AI videos.How to achieve differentiation?
@huynhrobert@alexxiang Hi there Alex, that's a great question and topic that you bring up. At the end of the day, we want game studios to be able to publish high-performing creative videos to help more players discover their games. Our AI helps to determine what are some of the most interesting, trending, and performant video ads in the world so that they can adapt it to their game. The world of creative experimentation is competitive and data-driven, so game studios need to run MANY video ads in order to determine what works best for them!
PopShort.ai looks impressive - very keen to check it out!
@seanp_ai Thanks so much for the support, Sean! 🙌 We’re excited to help game creators with ready-to-use ad templates. Appreciate you cheering us on—means a lot! 🚀🎮
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