For much of my career, my core focus has been on messaging and positioning. I’m often helping brands clarify the ideas driving their work and equipping them with the right words so they can speak into the progress their customers want to make in their own lives. As I'm sure we've all seen, the brands people believe in aren’t just describing what they sell. They're espousing ideas, points of view they'll never abandon, and visions of the future they'll give everything for. Products simply become the means by which those ideas get amplified into the world. What’s been interesting over the last couple of years is watching how quickly AI has changed the process of writing. It removed a lot of friction, which is useful, but it also made it easier to rush through the thinking that should be at the heart of the words we use. So now there’s a lot of content being produced that reads fine, but doesn’t really mean anything, lol. And I don't think this is because people don’t have ideas or beliefs that fuel their work or inspire the brands they're building. It's because there hasn’t been a simple, systematic way to translate that thinking into something these AI tools can effectively use. This is why I built Quilld. It’s not a tool for generating content. It helps you clarify and codify the thinking that fuels your work, so that when the time comes to use AI, it's able to write in a way that doesn't sound like every other brand in your category, but sounds like yours. It’s still early, and I’m still learning from users how to make it even better, so if you spend any time with it, I’d love to hear your feedback.

Quilld

Write like you mean it

Write like you mean it