I can see this being extremely useful for app developers to drive up engagement.
Quick question: For a developer integrating this, do they have to provide any data back into the system to get user portraits?
@ankurnagpal Great question Ankur. The implementation of Quettra Portrait is such that it doesn't require the developer to provide any data about its users to Quettra. The SDK uses the device's app graph to build a portrait of the user so their experience can be personalized!
@jain_ankit@ankurnagpal Wait, what? Your sdk goes through a list of apps on my phone to get my interests graph? This sounds pretty cool but there's no information about this at your website, made me dropoff after registration. Would love to learn more, is there a detailed faq on this?
Thank you for your question @ourielohayon. There are a few differences between Quettra Portrait and 3rd party DMPs.
1. There is no data brokering. Developers do not have to share any data for the platform to work or improve. Developers simply get user portraits that can be used to improve their applications.
2. Our focus is on enabling the average developer to make their app more personalized and engaging to drive higher retention rather than focus on using user understanding for just ads-targeting.
3. We are very happy with the quality of our user portraits and will continue to improve them over the coming years :).
We are hoping to showcase more developers and the impact Quettra Portrait has on their user experience and business over the coming months .
I hope that answers your question. Do let me know if the points above don't make sense.
Thanks!
@jain_ankit thanks for the answer but i am still having a hard time understanding the difference. let s put "brokerage" aside which is a technical term: 3rd party providers give access to lots of device data that map it with a set of attributes (location, taste, app profile and more). then the developer or even the ad network can do whatever he wants with it, including better ad targeting, on boarding personalization and more....
do you provide beyond the data set specific tools that others don't?
@ourielohayon ah! Thanks for clarifying. At the current time, we're offering developers with user portraits as well as some tools. E.g. one is an adapter to the most popular marketing automation infrastructures to power personalized push notifications.
We'll continue to add additional features / tools in the coming months / years so stay tuned. If you have any requests, please let us know. That is precisely the point of this public beta :)
I'd also love to know which DMPs offer something similar, especially something that is being used in the non-ads world.
Thanks!
Quettra Portrait helps you personalize your mobile app to each user's perferences. They also plug into your existing push notification tools and help you rengage users with more targeted messages. Tools to personalize the user experience on mobile apps are uncommon. This has the potential to be very valuable to all mobile app developers.
@hnshah Thank you for posting this, Hiten. We're excited to finally open this to up to more developers. One of the things we're focused on is trying to reduce the friction that currently exists to truly makes mobile apps/content personal. Look forward to the PH community's ideas & feedback.
For anyone that signs up during our public beta, we are offering the first 6 months of the service (potentially more) for free.
Carry
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