Hi Product Hunt, I’m Chandler, the maker behind Prova. I spent 20 years in advertising, most of them as a VP at a global media agency, before I wrote my first line of code. I started learning to code at 40, with no engineering background. Three years later, I had shipped real products. The gap I kept running into was not information. It was sequence. Courses can teach theory. Generic AI can give an answer. But the hard part is knowing what to learn first, what to ignore, what is safe to change, and when the work is still too weak to show. That is why I built Prova. Prova is a sprint-based coaching system for senior marketers, agency leads, and advertising operators who want to move from using AI tools to building real workflows, pilots, and useful product slices. The loop is simple: - answer 7 questions so Prova can choose a better starting point - choose the Operator path or Builder path - work through one sprint at a time - submit one concrete artifact - get an honest review: pass, revise, or fix the foundation - use the coach as office hours for the sprint you are actually working on For operators, the first work is about choosing one workflow worth improving, clarifying what AI handles, what stays human, and where the risk lives. For builders, the first work is about getting the build honest before it gets bigger: one real user, one useful slice, real risks, and a launch gate before you show it. The proof on the landing page is intentionally not fake user-output theater. Operator examples come from my course materials. Builder examples come from my own shipped-product posts and post-mortems. Prova is free for 30 days. No credit card required. $20/month after that, only if you decide to upgrade. I would really value feedback on three things: 1. Is the Operator vs Builder split clear enough? 2. Does the first sprint feel concrete enough to start? 3. If you already use ChatGPT, Claude, or Gemini, what would Prova need to prove in the first week to earn a place in your workflow? That’s it from me for now. I’ll be here reading and replying. Cheers, Chandler

Prova

For senior marketing operators becoming AI builders

For senior marketing operators becoming AI builders