Launched this week
PricePush
Automated localized pricing for App Store + Google Play
50 followers
Automated localized pricing for App Store + Google Play
50 followers
With one click you can push to both Apple Store and Google Play localised prices for 170+ countries. The stores only do currency conversion, meaning that if your base price is in USD, then your app will be expensive in most of the other countries, causing loss of revenue and high churn.
Apps currently using prices adjusted to local purchasing power via PricePush, see on average a revenue uplift of 20-50% in international markets.
Try it for yourself. Free starter plan available. No credit card.
Hi Hunters,
Antonio here, solo founder of PricePush, full-time indie dev building mobile apps for 13 years.
The 30-second backstory: for years I priced my apps at $19.99 everywhere. US, India, Brazil, same number. It felt fair until I actually looked at the math. $19.99 in India is roughly 5% of monthly income. In the US it's around 0.4%. Same app, very different real cost to the buyer.
I tried fixing it manually. For one app with three SKUs across both stores, that's around 1,050 input fields per refresh cycle. I burned days on it, clicking country by country through App Store Connect and Google Play Console. The error rate was rough, and the work was never actually done.
So I built PricePush. It calculates PPP-adjusted prices for 190+ countries and pushes them to both stores in one tap. I run it on my own apps every week before I run it on anyone else's.
A few things I'd love feedback on:
• The pricing-strategy editor (drag-and-drop countries into tiers, set custom rounding per market). Does it click for you, or is something confusing?
• The price grid before/after view. Useful at a glance, or too dense?
• Whether the founding lifetime offer feels like fair value next to the monthly plan.
A real question for the hunters who ship mobile apps internationally: what's been your worst pricing pain point lately? Auto-conversion bleeding revenue in emerging markets? Refund spikes in a specific country? Manual updates eating a week every quarter?
Free tier covers 1 app, no credit card: https://pricepush.app
Happy to answer anything in the comments today.
Antonio
Congrats on the launch, @antonio_cappiello! Quick question: how does PricePush deal with the different tax-inclusive vs. tax-exclusive pricing requirements between Google Play and Apple? Does it normalize those before the push?
@vikramp7470 Good question, and honest answer: PricePush sets the storefront price (what the customer sees in their local currency). It doesn't change your tax configuration on either store.
On Apple, prices are tax-inclusive by design in regions where Apple collects and remits VAT/GST, so the PPP-adjusted price you push is what the customer sees, with tax already baked in.
On Google Play, tax handling is a setting at your Play Console account level (you can mark prices as tax-inclusive or let Google add tax on top per region). PricePush respects whatever you've configured there and just pushes the localized price.
So no normalization step on our side, because the right behavior is to leave tax handling where it lives (in the store's tax settings) and make sure the local price you're pushing makes sense. If both stores are set to tax-inclusive, the customer in, say, Brazil sees the same number on both (give or take per-store rounding).
Happy to go deeper if there's a specific region where you've seen weird behavior.
Awesome Tool! Already saved me days of work and i am just using it for a month :)
@lausbert Thank you for your kind words.
That's exactly one of the main reasons why I have built PricePush. Saving Time.
I am happy to hear that you are getting value from it already.
The other reason that most of the time get unnoticed until devs try to localize prices themself is "Pricing Investigation", and I want to take this opportunity to give some insights on whoever is reading this comment.
Figuring out how much to charge in each of the 170+ storefronts supported by Google and Apple is a very difficult job. There are so many price indices you can start from (BigMac, Spotify, Netflix, GDP...), but most of the time they do not fit well for mobile applications because they operate in different industries and have other costs that mobile apps usually don't have. Also they are not complete for all app store countries.
From all my experiments and researches I have done into this field, and after consulting with top players into this space too, seems that the PPP index (Purchasing Power Parity) is the most suitable for the majority of apps. I have been using it for my own app for a while now and a version of it is packed in PricePush. So the heavy lifting is already done. It takes just one click to use it.
But for the most advanced users with already defined pricing strategies, they can easily create in PricePush their own presets (custom strategies) with a simple drag-and-drop of countries into tiers, each with its own price multiplier and rounding rule.
Congrats on the launch. This is solid.
I used to manage a game with 100M+ downloads and pricing was pretty much just gut feeling, no real science behind it. Just launched my own app (Spelo) and I'm still doing exactly the same thing.
Trying the free tier and will share how it goes.
@11veendev Thank Veen for sharing this. I am pretty confident that you will get huge benefits from PricePush. Localizing prices is key to reach out to users in international markets! Keep us posted. Feel free to share any success story directly with me ;-)
Good luck with your app!
Amazing tool! I used it for the first time today. I’m from Brazil, so I know how expensive paid apps priced in dollars can be for people outside the US. Congrats on the launch 🚀
@rafaelsfelipe Thx so much Rafael! I am happy to hear that you find PricePush useful.