PostReach

The easiest way to measure content performance

5 followers

The easiest way to measure content performance

5 followers

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AI Metrics and Evaluation

Launch tags:Web App•Social Media•Analytics

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Cozy

Maker

Thanks for hunting @bentossell :) Super excited to release PostReach into the wild today! The idea came up when I wanted a simple way to see behind share counts and find out "who" was actually sharing my content. There are some great tools like TweetReach and SocialRank to monitor performance of social accounts or hashtags on social but I couldn't find a great way to measure the performance of individual blog posts. In short, by entering the URL of a blog post, PostReach gives you insight into how far your content is spreading across Twitter, Facebook, Pinterest and LinkedIn and the identifies the top influencers who amplify it. Here's an example report: https://app.postreach.co/share/r... I'll be around here all day to answer any questions and can't wait to hear any feedback from the Product Hunt community. 🚀

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10yr ago

Typefully

@ashread_ @bentossell Thanks for this, Ashley, really needed it! Same here, analysing social accounts is great but I'm more interested in monitoring the individual post performance. This is super fast and it looks clean, also gives a really holistic view. Congrats on the launch

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10yr ago

Cozy

Maker

@meseali Thanks Ali, really awesome to hear that. Thanks so much for being a part of our beta too :)

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10yr ago

OurMix

@ashread_ that example report doesn't load

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10yr ago

Cozy

Maker

@909kishore Ah good, spot. My bad. This one should be working https://app.postreach.co/share/r... :)

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10yr ago

@ashread_ Tried it. Love it. Adding it to my analytics stack. 🙌🏿

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10yr ago

neatly.io

This looks pretty awesome @ashread_ Love the design of the report, clean and simple! Does it work with posts that have been shared using Buffer, Quuu, Bitly links etc?

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10yr ago

Cozy

Maker

@sarahhewy Hey Sarah! Thanks so much, that's amazing to hear. PostReach should pick up any shares through apps like Buffer, Quuu, etc. If you create the report for the original URL (e.g. blog.website.com/post) we'll pick up any shortened URL shares too. Not sure I've explained that too well but hope it makes sense. Feel free to reach out anytime :)

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10yr ago

neatly.io

@ashread_ That's great, and makes perfect sense! :) I can definitely see me using this alongside my other social media/content marketing tools. Thanks for building it :)

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10yr ago

Cozy

Maker

@sarahhewy Awesome, thanks Sarah :) So cool to hear you could see it working for you, love to hear how you continue to use the tool. :)

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10yr ago

@sarahhewy curios about that as well @sugar_rydel

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10yr ago

Usersnap

Awesome job @ashread_! I'm using PostReach for quite a while now and I guess you can consider me a real fan! Great job! Since we've also been playing around with similar tools I'd be interested in your positioning strategy and how you want to differentiate PostReach from other tools (like Buzzsumo)?

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10yr ago

Cozy

Maker

@tompeham Hey Thomas! Thanks for your comment and of course for joining our beta and being so open with feedback. Great question! I think Buzzsumo is a really great tool, and offers so many fantastic features for users. I think Buzzsumo is brilliant for research and really deep dives into content. Where I really want PostReach to stand out its simplicity, I'd love for it to be able to deliver actionable insights at a glance (we have a way to go yet). I also think we can be really great with keeping tabs on performance after publishing, whereas I feel other tools are more about research and the moments leading up to publishing you post. Awesome question, Thomas :)

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10yr ago

I'd be interested in learning how the conversion rate looks for folks who sign in for their free report. If you're comfortable sharing that information, what's the best way to bug you for it? (at the risk of tipping my hand, I think it's a really great idea and am optimistic about your results)

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10yr ago

Cozy

Maker

@cfrascl Hey Chris, that's a great question - thanks for asking. It's a little early to have anything just yet but you can reach me on ash at postreach.co anytime and I'd be happy to share. We already have a (slightly rough) public stats page available here: https://app.postreach.co/stats Love to hear how you get on with the app :) feel free to drop me an email anytime.

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10yr ago

@ashread_ Thanks!

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10yr ago

Jupe

I love the idea but accuracy seems to be off - I created two reports for Buzzfeed articles that mention @hitlist_app and it said that one had been shared exactly once, which I can assure you is not the case (it's been shared >1k times). Am I entering the tracking/URL wrong?

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10yr ago

Cozy

Maker

@gillianim @hitlist_app Hey Gillian, thanks so much for giving PostReach a try. Apologies for the issue here. Occasionally with sites like Buzzfeed and Mashable posts have UTMs or # or ? at the end of the URL and this means we'll search for the specific URL entered (working on a way around this). I've run a report quickly using the URL https://www.buzzfeed.com/nicolen... and this is the report it returned: https://app.postreach.co/share/r.... We may be missing a few Twitter shares but will now pick up any new shares. Apologies for the trouble here, Gillian. Hope we can get PostReach working to its full potential for you :) feel free to reach out if I can help anytime :)

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10yr ago

Jupe

@ashread_ awesome, understood!

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10yr ago

@ashread_ slick. Any plans to release historical data > 7 days? Have posts from years ago that I'm curious about.

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10yr ago

Cozy

Maker

@msarlitt Hey Michael, thanks! We'd love to. In order to roll out historical data beyond 7 days for Twitter we'd need to have access to the paid API from Twitter / Gnip. This is something we'd love to do in the future :)

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10yr ago

I love the simplicity tool. I didn't see anything about pricing. Are you just testing the tool at this point?

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10yr ago

Cozy

Maker

@gregbilsland Hey Greg! Great question. We have a fairly generous free plan at the moment - you can create up to 30 reports per month and automatically connect one blog for free. Then we also have a paid plan for $10 per month - on this plan you can connect up to 5 blogs and create up to 150 reports. I think we can do a lot more to make the upgrade option a lot clearer :)

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10yr ago

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