Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Positional connects the workflow from end to end, from keyword research to content optimization and analytics.
Hello Everyone 👋 I’m Nate and with my cofounder @matthew_c_lenhard, we are thrilled to launch Positional on Product Hunt!
About ten years ago, we fell in love with inbound marketing, particularly content marketing and SEO. Since then, we’ve built and scaled content channels in some of the world’s most competitive industries (e.g., consumer finance, and developer tools).
We’ve wanted to start Positional since at least 2019. As content marketers and SEOs, we found ourselves constantly jumping between 6-7 separate tools throughout the day. We had one toolset for keyword research, another for content optimization, yet another for internal linking, and then an entirely different set of tools for measuring the success of our channel and analytics.
With Positional, our goal is to bring the entire workflow together. Positional takes you from start to finish, from ideation to optimization and analytics.
We’re early in our journey, so we're really happy to show this to you all. Thank you for reading about it! Please let us know your thoughts and questions in the comments.
@matthew_c_lenhard@containiq We have been Positional customer since very early days. Easily beats Semrush and ahrefs today.
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@matthew_c_lenhard@containiq congrats on the launch Nate. I've been looking for such an app for a long time now, I believe it'll go a long way in improving the SEO optimization process for so many of us. Thanks again
@matthew_c_lenhard@containiq Interesting product! The end-to-end workflow could be a real time-saver. I'm curious about your analytics - does Positional integrate with Google Search Console and Analytics, or does it rely on its own data sources for tracking performance?
This is true, @rajiv_ayyangar! Hahah. It has been great working with you and the entire PH team!
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Nate, do you have any guides or tutorials that I can read for using the product and deeply understanding and keeping up with the latest in SEO overall?
I've been a beta user of Positional from almost day one. I'm constantly impressed by the speed this team ships and how quickly they've been able to assemble an all-in-one SEO tool. It's become my go-to tool for keyword research, tracking growth, and content optimization.
How do you think Positional's approach to content optimization stands out compared to other SEO tools?
Are there any particular integrations you’re working on next?
Thanks for taking a look, @kyrylosilin! Good question! (there are lots of content optimization tools)
Our content optimization tool, Optimize, is designed to exist alongside your other core SEO tools (eg, keyword research), which helps streamline the workflow (instead of having to jump between a keyword research tool and a separate content optimization tool).
There are some unique features, though. For example, our Unanswered Questions feature is one of my favorites. It surfaces questions that the top SERPs are answering and scores your content against those questions to show you which ones you might also want to address within your content.
Huge fans of positional at https://www.nango.dev !
We have been using their product almost from day one. Their SEO tools and advice are essential for our content marketing!
@containiq has been tremendously helpful for us with advice on SEO, and Positional has made it a breeze to implement. One of the fastest moving products I have used in the last 12 months, excited to see what they are cooking up next!
Hello Everyone 👋 I’m Nate and with my cofounder @matthew_c_lenhard, we are thrilled to launch Positional on Product Hunt!
About ten years ago, we fell in love with inbound marketing, particularly content marketing and SEO. Since then, we’ve built and scaled content channels in some of the world’s most competitive industries (e.g., consumer finance, and developer tools).
We’ve wanted to start Positional since at least 2019. As content marketers and SEOs, we found ourselves constantly jumping between 6-7 separate tools throughout the day. We had one toolset for keyword research, another for content optimization, yet another for internal linking, and then an entirely different set of tools for measuring the success of our channel and analytics.
With Positional, our goal is to bring the entire workflow together. Positional takes you from start to finish, from ideation to optimization and analytics.
We’re early in our journey, so we're really happy to show this to you all. Thank you for reading about it! Please let us know your thoughts and questions in the comments.
Nate and the team provide the best customer service. Being they are building the product, true experts and truly good humans, this product will do nothing but get better and better.
Upon first use, I knew it was different. Where most tools have feature bloat, positional comes at it from a more practical manner. Content and AI merge in the software beautifully.
Great product! Great team!
Very easy to use tool with a great team behind it. Unlike other SEO-focused tools, I found Positional helpful both when brainstorming ideas and then when scoping out the creation of content.
Built by experts, it's very accessible for folks looking for something that'll help them launch their first SEO-focused growth strategy.
In launching Category Pages, SEO was a big consideration - a main goal of this feature. Positional helped us assess progress without creating noise or confusion.
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