Polaroid's developing (pun intended) into a software company. There are some similarities to GoPro which launched Quik a few months ago.
Just read this post from @biz, who lent a hand in the app's creation.
@rrhoover@biz "Calling this an app doesn’t do it justice" - Biz
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@rrhoover@biz Interesting. Looks like Pinterest is doing this too with Cinematic pin. I wish it could be easily embedded into a website like a video or gif
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