Spent the last few months talking to founders and indie hackers who are quietly frustrated with subscription Chrome extensions.
The pattern I keep hearing: someone pays $20 to $50 a month for an extension that does one specific thing (usually an SEO checker, a research tool, a screenshot annotator, or an LinkedIn scraper). The extension itself is a few hundred lines of code, the underlying task is mechanical, and the monthly charge feels like rent on something that should be a one-time purchase.
I'm running growth for PlugThis (launching here on Product Hunt soon) and part of the pitch is that you can build or clone those tools yourself instead of renting them. But I want to stress-test the premise.
Two questions for this forum:
BYO API key means full ownership, but no free AI features out of the box. Real cost upfront.
PlugThis
Hi @aria_turner You don't bring your own key to use PlugThis itself. Generation runs on our AI with a free trial to start, then paid plans if you keep building, so there's no upfront API cost just to try it and ship your first extension.
The BYO-key part only comes in if the extension you generate needs to call an external API on its own at runtime (say it talks to an AI model or a third-party service). In that case the key lives inside your extension's own .env, which is where the "full ownership" bit is real: your extension, your key, your usage, no dependency on us to keep running.
So it's kind of the best of both. Zero-setup AI to build, and clean ownership for anything your extension calls once it's out in the world.
Good idea. It would be even better if your service somehow helped with the promotion and marketing of extensions, because this is much more difficult than development, especially in our time
PlugThis
@maxim100000 You bring up a really good point, our current focus is building the best chrome extension builder in the world. Helping our users move from idea to working extension, as soon as possible.
On the marketing front, we do assist with asset creation and deployment of updates to the chrome store.
We also help getting the extension ready for a chrome store listing.
On the distribution front, we havent made any plans yet, if you have any ideas please share.
This is a great idea. Does the app publish to chrome store directly post building ?
PlugThis
@neosrix Thanks Srix. Yes, it does.
Once your extension is built, you connect your Chrome Web Store account once, and PlugThis uploads and publishes directly from inside the app. It also generates the listing description, permission justifications, and privacy disclosures the store asks for, so you are not filling that out by hand. After the first publish it remembers your Store item ID, so pushing an update later is basically one click.
The only parts that stay on Google's side are the one-time developer account registration and the review itself, since approval is always their call. Everything up to hitting submit, we handle for you.
This looks cool! Does it support complex extensions with multiple pages?
PlugThis
Hi @pixori We can build complex multi page extensions, do you have any particular idea you want to see as an extension?
@nefer_ai For example - a multi-page extension that pulls prices from several open tabs into one live comparison panel
PlugThis
@pixori I was able to get this done in 2 prompts. The extension fetches data from 3 open tabs and price compares yogurt and presents findings in a new tab.
@nefer_ai This is crazy!
PlugThis
@jill_camhi_osinoff First, thank you for trying out Plugthis.
Let me assist you with your question.
Please input the idea you have for the extension and click on the black arrow button.
I have pasted a screenshot below for your reference, if you still have questions please reply I ll assist.
@nefer_ai I entered in the prompt but there is no black arrow visible. I’m on mobile.
PlugThis
@jill_camhi_osinoff Hi apologies, currently plugthis.ai works best on desktop. Can you please try creating the extension from a desktop device.
Been sitting on a Chrome extension idea for probably a year now and never touched it because I don't really code. The Twitter ICP scoring one you mentioned is basically the exact vibe of the thing I've wanted to build. Gonna actually try this today instead of letting it rot in my notes app lol.
PlugThis
@mshen316 This is the exact person we built it for, Michael 😄 A year in the notes app is long enough, today's the day.
And good news, the Twitter ICP scoring idea is right in the sweet spot: read the profile or timeline, score it against your criteria, show the result inline. You describe it in plain English and it figures out the structure, the permissions, and the scaffolding for you, so not really coding is not the blocker it used to be. You can refine it just by telling it what you want changed.
One tip: start with the simplest version of the idea, get that working and seeing it live, then add the fancy scoring logic. Momentum is everything, and this time you won't lose it to setup.
Go build it, and please come back and tell me how it went. Genuinely rooting for you on this one.
I've had a few Chorme extension ideas setting in my notes because getting from an idea to working extensions always felt like too much work. i really like that you're focused on one problem instead of trying to build everything for everyone.
PlugThis
@tessa_lynch Thank you for appreciating exactly what we are doing. We just want to be the simplest way to build chrome extensions.
Please try out your ideas on Plugthis.ai Super excited to see your ideas to comes to life.