What I find interesting about this is that the entire app from idea to name to tagine was crowsourced by a company called Dandy. They were in our accelerator cohort and they have some cool plans for the platform they've created.
I hadn't heard of Dandy before. Fascinating model. I'm naturally very skeptical that crowdsourced design will lead to a great product. At the end of the day, you need someone to drive the vision. I wonder how much the community directly influences the end product.
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The way they've run Picture This so far is to concentrate on it as though it was there own from conception. I.E. turning Picture This into a solid standalone business until moving onto the next crowdsource. It's been interesting to watch the transformation (they were also in the accelerator pre-product) to where they are today.
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