Interesting, @dansoha! Which celebs do you have on the platform now? Also, what's their motivation, really? Unless I misunderstood, each user receives a personal message from a celebrity. Obviously this isn't the most scaleable and their time is extremely limited.
There was an article written about us on TechCrunch:
http://techcrunch.com/2014/10/14...
Putting it in "twitter-terms", the followers receive receive real-time phone calls directly to their phone rather than tweets. We've filed a patent on the unique experience corresponding to being able to call 1M+ fans in real-time.
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