I've been looking at AI referral traffic quite a lot lately, especially traffic coming from ChatGPT, Gemini, Claude and Perplexity.
What's interesting is that for many websites it's already showing up in analytics, but most teams I talk to still don't really treat it as an acquisition channel.
Curious to know:
Have you seen AI referral traffic in your analytics yet?
New on PerkFuel: Free AI Visibility Checker
We just launched a new free tool on PerkFuel: the AI Visibility Checker.
It helps you understand how visible your website is inside AI assistants like ChatGPT, Gemini and Perplexity.
Just enter your domain and the tool analyzes how your business appears for realistic, non-branded customer queries.
What it can do:
Generate a realistic customer query based on your website
Check which businesses AI assistants recommend
See if your brand is actually mentioned
Detect when your website is read but your company is not recommended
Show the sources used by the AI
Compare your visibility against competitors
Run checks across ChatGPT, Gemini and Perplexity
Highlight differences between being cited, read and actually recommended
Help identify where your GEO strategy may be weak
Give you a quick snapshot of your current AI visibility
The first check is completely free, with no credit card required.
Try it here:
https://perkfuel.io/ai-visibility-check
We built this because AI visibility is still difficult to measure properly. A website being indexed or cited does not necessarily mean the brand is being recommended to potential customers.
This tool makes that difference much easier to see.
Would love to hear your feedback.