Pencil is an enterprise AI marketing platform that lets teams generate text, image, and video ads across channels like Meta, Google, TikTok, and LinkedIn. It aggregates 50+ AI models (OpenAI, Google, Stability AI, Adobe Firefly) in one open platform so you never get locked into a single provider. Built-in brand governance, predictive scoring, and approval workflows keep everything on-brand and on-budget. Trusted by Diageo, Unilever, and Google. Part of The Brandtech Group. Founded 2018.
As a cofounder of Pencil I'm biased I admit, but YES I would recommend everybody who runs Facebook or Instagram ads to try this new tool. It both generates unlimited video ads, but also learns to improve them, week by week. You really can now use Creative AI to test new ideas and continuously improve your ROAS. Enjoy!
I am biased. But if you are looking systemize growing your business through performance creative, rigorous testing and iteration, while cracking the code of your brand then Pencil is for you. (I wanted this to exist before I was here and could never find anything near the power of Pencil)
Pencil
Pencil
Tolstoy
Pencil
Pencil
BuzzTalk
Pencil
Tolstoy
Pencil
Pencil