Pathful

Thanks gang. I'm a founder at Pathful. Happy to answer any questions. Just a quick summary of what we do: Pathful helps companies improve their conversion rate faster with less work. We connect the dots between content and conversion. We look at how visitors interact with content on a website and then apply machine learning to see which content is helping conversion goals, and which is hurting conversion. Pathful automatically identifies conversion improvements for websites with the context to understand why they'll grow the business. By capturing a richer data set of user interactions and mining that data, we provide automated conversion insights for marketers.

Has anyone used this? Looks promising!

Haven't used it but know the team is very, very smart.

Should get @cambel in here to AMA it up.

@cambel I think every marketer/product designer is fist pumping to that idea. :) Do you have any case studies/examples to share?

@rrhoover Happy to discuss examples with anyone who is interested. Please reach out to campbell (at) pathful.com Wins are focused on: 1) end of funnel lifts 2) making marketing team move faster and be more efficient. Unfortunately, no case studies that are ready to be shared on the internets at this time. Stay tuned.

@rrhoover you are right on the users. Mostly marketers, with some product designers. Also includes UX and revenue/yield optimizers.