Paleon

Hey Product Hunt, Jelmer here 👋

We built Paleon to help TikTok Shop brands know which creators will sell before they pay them.

Problem.

Brands already pay creators per conversion, but they can't predict who will perform. Without that confidence, they avoid flat fees. Without flat fees, creators post less, aren't engaged, and churn fast. Teams get stuck onboarding instead of scaling.

Solution

Paleon breaks that loop. We analyze more than 7,000 TikTok Shop videos to find the hooks, scripts, and tones that drive real sales.

Our AI turns that into a brand map that shows what works for your products. You brief creators with data, pay flat fees confidently, and scale from 10 to 200+ engaged creators in months.

How it works

1. Connect your TikTok Shop in one click.

2. Paleon builds your brand map automatically.

3. You brief creators with proven content patterns.

4. You scale a self-running creator engine that compounds over time.

What's new today

• Comment sentiment and concept performance tracking

• Tiered creator system that keeps top performers mentoring new ones

Who it's for

• DTC beauty, personal care, and fashion brands on TikTok Shop.

• Agencies managing multiple brands that want predictable creator growth.

Ask

If you're managing creator retainers right now, what's your biggest challenge?

I'd love to hear what makes scaling or keeping creators consistent hardest for you.

I'll be here all day to chat and share insights from your category.

Love this approach. Predicting creator performance before paying them is a real gap right now. The tiered system sounds like a good way to keep creators motivated too.

Hey everyone, Thijmen here 👋🏻

I've been working on the tech behind Paleon. The hardest part was turning thousands of TikTok Shop videos into structured data we could actually learn from.

We built a system that transcribes every video, picks up on hooks, tones, and patterns, and connects them to real sales data. It also reads the comments to see what kind of content drives people to buy.

The result is a brand map that updates automatically. It shows which scripts and formats convert best for each brand.

If you're curious about how we trained the models or how we link content to performance, happy to share more in the thread.

Hey party people, Sam here!

We’ve been building Paleon to make the Western market’s move to TikTok Shop fun for all players involved. Got challenges of your own? Let us know, we love solving them!

Data before dollars! Seems like it’s solving a real problem for brands trying to sell on live conference. Curious if you plan to expand this beyond TikTok later?

Data before dollars! Seems like it’s solving a real problem for brands trying to sell on live conference. Curious if you plan to expand this beyond TikTok later?

Are there specific categories of businesses that you support best at the moment? For example, eCommerce vs software, etc.