Looking at the website it doesn't seem to be a way to screen your own film, but rather host a film screening of existing films? That's too bad, there's got to be a market in helping indie theatres hook up with indie film-makers. The creative types tend to be extraordinarily bad at making business arrangements so if you made that process as easy to ordering a plane ticket, I think you'd do well. As it currently stands I cannot see myself using this service, as if I want to watch a well known title with friends I'll just have them over and watch it on my DVD player.
Really, I get excited at the prospect of searching all the local theatres and seeing what it'd cost to host a screening of my films and what the availability is.
@therpgfanatic I agree that'd be great - I can't see what would stop them from doing that. It'd probably be better for them as well as if it's your film they wouldn't have to pay the licensing fee.
The Lean Channel: YouTube for Entrepreneurs 
Freelance Pro