Launching today
Orphex MCP
Run your entire digital marketing stack via one unified MCP
279 followers
Run your entire digital marketing stack via one unified MCP
279 followers
Orphex is the unified MCP gateway for digital marketing teams, handling auth and integrations for 65+ platforms, from Google Ads to Shopify, to give your AI true cross-channel context. Move your AI beyond QA: empower it to analyze integrated performance and take every action a human marketer can. Reallocate budgets, pause unprofitable creatives, or adjust products from a single prompt. Every change is logged and protected by safety guardrails. Start free, 30% off the first month.
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Meta and Google both claiming the same sale is teh exact question i never get a straight answer to, using Shopify as the tie breaker makes a lot of sense
when the AI wants to pause a creative or move budget, is the approval per action or can you set limits like "anything under 10% is fine"??? one click per change would get old fast on big accounts
@thamibenjelloun yes you can define pre-approved change limits as you wish!
The shared KPI definitions are the detail that stands out here. When two platforms report different numbers for the same campaign, having the attribution rules beside the answer would help explain the difference.
@oleksii_sekundant Exactly, that’s the gap we kept hitting ourselves. All advertising platforms can both “own” the same conversion, because each one counts it under its own attribution method and window. Orphex shows every platform’s number side by side, each tied to the platform that reported it, and never quietly merges them into one total. You can also switch attribution windows, for example 1-day vs 7-day click, and watch how each platform’s count shifts. When the numbers disagree, you can see exactly why. Thanks for calling it out!
Congrats on the launch! 🚀 Quick question, Programmatic rarely gets credit in last-click reports, so I’m curious about the full loop for DV360: could Impact Analysis show whether an upper-funnel push lifted branded search and direct traffic, and then let the assistant act on it? and approval-based write access (line item budgets, pacing) on the roadmap?
Congrats on the launch! Mine would be: “Is my measurement set up right for what I’m trying to answer?” Right data going to each platform, attribution windows that fit the analysis, that kind of thing. Does Orphex check that, or does it assume the setup is correct?
Congrats on the launch! Love the human-in-the-loop approach here. Giving marketers the ability to review AI-suggested changes before they go live is a big deal when real ad budgets are involved. Curious, are you planning to show estimated performance impact before approving a proposal?