Optimzd
Ad attribution that optimizes on revenue, not clicks
5 followers
Ad attribution that optimizes on revenue, not clicks
5 followers
Connect Meta, Google, LinkedIn & TikTok Ads to HubSpot or Shopify in minutes. See which campaigns actually generate signed deals and orders — attribution on real revenue, not clicks. Then close the loop: push those conversions (with their true revenue and margin) back to the ad platforms so bidding optimizes on profit. Multi-touch models + AI budget recommendations. Built for marketers without a data team. Free during beta.
The Meta and LinkedIn integration sounds really useful, especially the back-pushing of real revenue for bidding. One thing that would make it even better for us would be the ability to set custom attribution windows per channel since LinkedIn deals tend to take much longer to close than TikTok purchases, and right now most tools force one window for everything.
Finally something that pipes actual revenue back into the ad platforms instead of last-click guesses. Set it up with our Shopify store in like ten minutes and the margin feature is genuinely useful, surprised more tools don't include that.