Onward: How Starbucks Fought for Its Life

Howard Schultz recounts the story behind the comeback

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Howard Schultz recounts the story behind the comeback

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Dear Holmes

I drink Starbucks 3-4 times a week, but I wouldn't recommend reading this book. It has some interesting bits, but it's all a bit self-indulging and doesn't actually delve that deeply into Starbuck's operations, or what made Starbucks a runaway success.

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