Launching today

Nudgeswipe
Real product teardowns, tagged by behavioural bias
2 followers
Real product teardowns, tagged by behavioural bias
2 followers
126 teardowns of real pricing pages, onboarding flows, paywalls and emails. Each one shows the behavioural bias behind it (96 so far), links the research, and says if it's an honest nudge or a dark pattern. Built with AI. Free, no signup. Weekly newsletter every Friday if you want it.




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Hey PH 👋 I'm Emre, a growth leader in London.
I'm really into behavioural psychology, and one thing really annoys me. Teams copy "psychology tricks" from other brands without knowing why they work. Or whether they're dark patterns.
So I built Nudgeswipe on the side, with AI. Every teardown shows what the brand does, which bias it uses, the research behind it, and where the line is between an honest nudge and a dark pattern.
I won't claim any tactic "worked". Brands don't share their results, so neither do we.
Every page also has an "apply this with your agent" button, so you can take a bias straight into ChatGPT, Claude, Grok or Cursor with a ready prompt. And there's a free read-only MCP server, so your agent can search the library itself.
It's early and definitely far from perfect. Please share your honest feedback. How can I make this product better?