About

I work on CRM, lifecycle, and growth systems by day. By night I ship the tools I keep wishing existed. Currently shipping Conversion Tools — a curated directory of CRO tools organised by the job, for when people visit and don't convert. Previously: Boost CTOR (email copy templates). Before that, product and growth at Skyscanner.

Badges

Tastemaker
Tastemaker
Veteran
Veteran
Gone streaking
Gone streaking

Maker History

  • Nudgeswipe
    NudgeswipeReal product teardowns, tagged by behavioural bias
    Oct 2026
  • Conversion Tools
    Conversion ToolsWhat to use when visitors won't convert
    Aug 2026
  • Boost CTOR
    Boost CTORA variety of ready-made email marketing copy templates
    Dec 2020
  • 🎉
    Joined Product HuntAugust 8th, 2016

Forums

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6d ago

Nudgeswipe - Real product teardowns, tagged by behavioural bias

126 teardowns of real pricing pages, onboarding flows, paywalls and emails. Each one shows the behavioural bias behind it (96 so far), links the research, and says if it's an honest nudge or a dark pattern. Built with AI. Free, no signup. Weekly newsletter every Friday if you want it.
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3mo ago

Conversion Tools - What to use when visitors won't convert

A curated directory of conversion tools for PMs, growth leads, and solo builders. Organised by the job — analytics, experiments, onboarding, pricing — for when people visit but don't sign up, try, or pay.
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6yr ago

Boost CTOR - A variety of ready-made email marketing copy templates

A variety of copy templates for different industries (E-commerce, SaaS, Travel, Content, Finance, Fashion etc) specifically designed for your needs (Welcome, Free Trial, Newsletters, Feedback, Account Upgrade, Anniversary, Announcement, Consent, Offer etc)
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