Really wonderful idea! The heavy use of the Lego trademark in their promotional materials makes me apprehensive, though. They're known for aggressively protecting the appearance of Lego blocks in the media, print, and television. I couldn't imagine they would let someone capitalize on their brand like this, even if the idea is good and the execution is excellent.
Report
@futhey That's the first thing that popped into my mind as well. They've raised a ton of money so far that validates why LEGO should create the official version, so hopefully all the cash doesn't get sucked into the legal void.
Report
@futhey As far as I remember the connectors (size & form) are protected and LEGO is going after companies that make compatible bricks. But maybe they found a legal loophole.
So sweet!
They got 4571% of their initial goal at Indiegogo! That's a great proof of demand. The thing I see, that such loops are very easy to copy for competitors...
@jsneedles do you now about Fidget Cube?
It was very successful at Kickstarter, but then the copies of it were selling everywhere :\
and hopefully, the product will be made in a eco-friendly set of materials from the adhesive onward...
Report
wow! Anything Lego related is always awesome! Like others are saying though, this will be easy to rip off and it remains to be seen what Lego will say/do.
Report
It may be too late to have this in my childhood (although I'm building a time machine so we'll see) but I see this in the future in my office!
Aggregations.io
VC Puzzle
Gumshoe.io
Bitrise
Product Hunt
