Early stage startup founders often think marketing is something you do *after* you hit product-market fit. In fact, marketing is essential to *achieving* product-market fit. You need it from the beginning. This course teaches proven tactics you can use today.
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I was running around trying to start my own business, and the one thing I realized, is that marketing is very important.
Glad I can learn about marketing with this course :)
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Really interesting perspective, especially the emphasis on starting marketing early! 📈 For early-stage startups, it often feels like you need to nail the product first, but leveraging marketing from day one could significantly change the game. I’m curious about the specific tactics you found most helpful early on at Atmos, Sonia. Were there any particular channels or strategies that led to quick wins? Also, how did you balance marketing efforts with product development during those critical stages? Looking forward to hearing more insights from the course and from others in the community!
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@dance17219 I'll give you two that I didn't talk about in my course but I will include in future versions: getting local press in our target market (helped us build trust with our target customer) and building a semi-viral rent calculator tool that played on the trend at the time (that you could get a way better house for the amount of rent you were paying in high-cost cities like NYC, SF and LA).
Sonia's course sounds like a game-changer for early-stage founders! 🚀 I totally agree that waiting until after PMF to market is like putting the cart before the horse. Can’t wait to dive into her proven tactics and perhaps even implement some growth hacking strategies right away! Curious, any special insights on marketing for SaaS vs B2C? Let’s raise our odds of finding that sweet PMF together! Thanks for bringing this to us, @nbashaw!
Amazing branding! That emo with the header is quite eye catching.
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Sounds like a lot of fluff around usual marketing tips, early stage startups need way more innovative tactics than just getting product-market fit, maybe focus more on unique strategies than rehashing common advice.
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