Launching today
Most analytics tell you who visited. Mochi tells you which visits became money. Connect Stripe and every dollar maps back to the channel that earned it - Organic, Social, Product Hunt, that one Reddit thread on one page, not 10+ dashboards. One line of script, live in 5 minutes. Plus heatmaps, funnels, custom events, Search Console keywords and a separate AI-crawler chart. Free for 14 days, from $6.99/mo, every feature on every plan.
Parseflow.io
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@dev_tanna Congrats on the launch — tying Stripe revenue back to the channel that actually earned it is the analytics everyone should've built; "which channel actually pays" beats another vanity-traffic dashboard. You shipped without a demo, so I made you one: a looping GIF of Mochi actually working — free, white-label, no strings.
How to use it: download it and drop it into your Product Hunt gallery, right after your screenshots — a moving shot of the product in use, next to static images, makes the page land harder and holds attention longer. Works pinned in a comment or on your site too.
Built it with FoxPlug — paste your site and it turns what you shipped into launch videos, GIFs and posts. This one's on us; your kit + make your own: foxplug.com/g/7f346213cebb47e7b9de
the "which visit became money" pitch sounds great until you hit the reality that most B2B and even a lot of DTC purchases aren't single-touch - someone finds you on reddit, forgets, comes back via google two weeks later, then buys after an email. mapping the dollar to "the channel that earned it" as one line kind of implies last-touch or first-touch under the hood, which is the same oversimplification every attribution tool eventually gets called out for. is this last-touch, or actually multi-touch weighted?
different question from the attribution model debate above - what happens when a Stripe charge gets refunded or charged back after Mochi has already credited it to a channel? does the dashboard retroactively pull that revenue back out, or does the channel just keep the credit for money that didn't actually stick? for subscription products especially, day-1 revenue and month-3 churned revenue can tell very different stories about which channel is actually worth the spend.
How does Mochi handle attribution when a customer signs up via organic search but only converts after clicking a retargeting ad weeks later?
I like the shift from "who visited" to "what actually made money." That's a much more useful question for founders.
One thing I'm curious about: attribution is getting noisier every year with AI assistants, dark social, and cross-device journeys. How does Mochi decide when a revenue source is genuinely responsible versus just being the last visible touchpoint? That distinction seems like where the real value is.
Congrats on the launch! 🚀
Congrats on the launch. I live in PostHog for my own product and honestly most dashboards go unopened until something feels wrong. What makes Mochi get opened on a normal day when nothing is on fire? That habit gap always felt like the real competitor, more than other analytics tools.
Finally connected Stripe and instantly saw which Reddit thread actually drove sales instead of just traffic. Heatmaps in the same view is a really nice touch.