πΆ MARS enables marketers to send a fine-tuned discount to each customer π to boost conversions from a budget π°, it uses AI to learn & adapt it's discount strategy based on the customers' behavior.
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Could this be applied to discounts on SAAS subscriptions?
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@bigyahu I can see how big that opportunity is.
We had started with Mobile ecommerce because we believe there are more number of interactions/users for MARS to optimise faster. We could potentially in the future work with SaaS platforms which have an active and sizeable user base.
@nikunj_speaks It's useful for platforms where discounts can be applied viz online retail, food delivery, utilities - which is almost any app where online transactions take place.
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This saves huge money for our marketing team. Kudos to the team!
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@ashishrajput151 One of our key missions is to make Discount campaigns sustainable and high performing for e-commerce growth teams. We believe MARS be the game changer by solving that π
@srinivas_padmanabhuni Yes - people realized the potential of reinforcement learning with AlphaGo's win. Over the last year or so it is reaching a point where real world use cases can be tackled with it in a production ready way. We are just getting started with this!
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