AI Powered Video Intelligence Platform.
Turn Instagram & YouTube Into Unfair Competitive Advantage.
2 followers
Turn Instagram & YouTube Into Unfair Competitive Advantage.
2 followers
The only AI-powered platform that fuses competitive intelligence, historical performance, user sentiment, and algorithmic signals into one enterprise workspace — and turns data into your next winning video.
What inspired you to build this? What problem were you trying to solve? How did your approach or process evolve while working on this launch?
The honest answer? Frustration.
Before building Lumetrics, I spent years working in growth marketing at an agency — pitching YouTube strategies to some of India's biggest brands. And every single time, the same conversation happened. The client would ask "how are we performing on YouTube compared to our competitors?" and we'd spend three days manually pulling data from five different tools, stitching it into a spreadsheet, and delivering something that was already outdated by the time it landed in their inbox.
Meanwhile, brands were spending serious money on YouTube — production, distribution, creator partnerships — without any real intelligence on whether it was working, or why.
That bothered me. A lot.
YouTube is the world's second-largest search engine. Over 2.5 billion people use it every month. And yet there was no tool that could simply tell a brand: here's where you rank, here's what your audience is actually saying, here's what your competitors are doing, and here's what to make next.
So we built one.
The approach evolved significantly along the way. We started with competitive intelligence — Share of Voice, keyword gaps, frequency tracking. But the more we talked to brands and creators, the more we realised the comment section was the most underutilised intelligence asset on the platform. Nobody was systematically reading it. So we built an NLP engine that maps every comment to a funnel stage and sentiment score — surfacing what viewers love, what objections keep coming up, and what they want to see next.
Then came creator research, YSO (YouTube SEO) audit, content intelligence, PerformanceAI for paid performance — each module born from a real gap we saw in how brands were operating on YouTube.
The biggest mindset shift during the build was realising we weren't just building a YouTube analytics tool. We were building a YouTube intelligence operating system — for creators, for enterprise teams, and for businesses running paid performance. One platform that covers the entire stack.
Lumetrics is the tool I wish existed when I was sitting across from clients who deserved better answers than "we'll get back to you with the spreadsheet."