Luma Agents
Agents that plan, iterate, + refine w/ full creative context
558 followers
Agents that plan, iterate, + refine w/ full creative context
558 followers
AI agents that plan, generate, and iterate across video, image, and audio in one pipeline. Brand campaigns, product visuals, social ads, video localisation with shared context end-to-end. For creative teams and agencies.
mostly layering first - teams dont pull out existing tools until the new one handles edge cases reliably. curious what a full replacement workflow looks like.
@mykola_kondratiuk Totally agree, most teams will layer this in until it proves itself on the edge cases. Thanks for sharing your comment. :)
right, it's basically an audition period - every team needs a few edge cases before they stop babysitting it.
@mykola_kondratiuk Haha yes, that “audition period” is real, edge cases are where you really find out if something can be trusted without hand-holding.
Is this release from this company? https://luma.com/
@lenaavramenko Great question, like @sebastian_munteanu mentioned, this one is from the Luma team at lumalabs(dot)ai focused on these creative agents specifically.
Would be nice if you could create and save a Brand Project Board so that when creating assets, you don't have to load your Brand details everytime
Interesting to see how the agent handles creative brief interpretation — does it ask clarifying questions when the brief is vague or does it make assumptions and generate? That dialogue moment is critical for creative trust.
How much control do teams have over each step when the agent starts refining outputs on its own?
@ashir_murtaza1 Ashir, great question, teams can stay in the driver’s seat by locking steps, reviewing versions, and overriding the agent whenever needed, so it feels like a collaborator, not a black box.
Most AI creative tools still feel like separate tools duct-taped together having video, image and audio share the same context end-to-end is a meaningful difference. The test is whether the planning layer can hold a coherent creative vision across a full campaign