A live leaderboard for creators. Real people give you free likes, and the top spot is yours to take. Every week a new champion. Post a photo and your Instagram or website, collect likes from real visitors, and boost your rank with points. Boosts melt over time, so the leaderboard never gets stuck and #1 is always contestable.
The core problem I wanted to solve was: how do you keep a ranking competitive every single day, not just at launch?
So I designed the board around three mechanics:
free likes from real visitors,
paid boosts for people who want to climb faster,
and score melt over time so #1 is always contestable.
While building, the biggest evolution was trust and clarity. I focused a lot on making actions obvious (view vs outbound clicks), making ownership controls self-serve (edit/delete your own card), and ensuring payment outcomes are reflected correctly through webhooks before points are credited.
Would love feedback on two things from the PH community:
Does this feel like a fair balance between organic engagement and paid promotion?
What would make this more useful for creators/agencies running growth experiments?