Leave Your Mark

Your sassy, knowledgeable guide to the working world

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Your sassy, knowledgeable guide to the working world

1 follower

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Leave Your Mark isn't an advice book -- it's a mentorship in 285 pages.

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Huge fan of the book, such an inspiration. Aliza, I would love to hear how did you deal with friction when introducing social media to fashion and more generally what are your views on university education? Is it a must? Final question, Anna Wintour: Ice Queen or Idol? Can't wait to hear your thoughts?

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11yr ago

Leave Your Mark

Maker

@harrystebbings Thank you so much Harry! When I first started tweeting as dknyprgirl, there was one person in fashion who emailed my boss to share her disdain at how "personal" I was being on the platform. It was as you know, new to me too, so I got really freaked out that I was destroying the brand or something! That said, my boss believed in me and the reality was that the following was growing exponentially. I had to be doing something right! So we decided to pay her no attention and I kept on doing what I was doing. A few days later WWD came out with a story about how the dknyprgirl handle was on fire so that was a great vote of confidence! Bottom line, without management buy-in, none of this would have been possible. To your second question: I think a university education is imperative for 99% of people. If you are in the 1% (think Zuckerberg), then by all means go build your empire. Third, Anna is highly respected by her team. Every single person who I know that works closely with her absolutely loves her.

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11yr ago

Rocketship.fm

Hi Aliza - congrats on the book. I'm always curious about young people in the job market. We see some great examples of exceptional individuals skyrocketing through the work world, but for the most part folks coming right out of college tend to have a really difficult time finding a job they're suitable for and when they do they're competing against dozens of others. What kind of advice would you give to fresh graduates on how to stand out and make a real career push?

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11yr ago

Leave Your Mark

Maker

@jeffumbro Hi Jeff! I get a lot of emails sent to me through my website about this exact thing. I always ask to see the person's resume and cover letter. Inevitably I find that the way the person is presenting is not optimal nor tailored for the position. At the end of the day, you have to remember that applying for a job is ALL about the audience. Just like in PR, the pitch must be tailored. In addition, the skills must be pulled and highlighted in a way that directly correlates to the job profile. People think it's all about your past company names and the job titles. That's important sure, but more important is showing how your skills transfer.

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11yr ago

NotionMetrics

Thanks for coming by Aliza! What are the two or three things someone can do right now to improve how others view their online persona?

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11yr ago

Leave Your Mark

Maker

@brentsum First- take a long relaxing stroll through your own timeline. Then ask yourself if you would follow yourself? Be objective. Then think about the personal brand you are trying to convey. Does your social presence convey that? You need to consider your brand filter every time you post. Ask yourself if the post fits your personal brand before you post it. Trust me, you will catch yourself throwing a lot more posts on the cutting room floor!

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11yr ago

The Best Life Planner 2021

Particularly in the startup world, where dress codes are usually quite relaxed, any tips on how to dress to strike a balance between professional and casual?

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11yr ago

Leave Your Mark

Maker

@melissajoykong I am a firm believer in using fashion to convey my personal brand. I've always been this way. Even in college when everyone was rolling out of bed in sweats, I was decked. While you might work in a casual environment, you can still have a personal style that has a point of view. It's important to fit into a company's culture, but I can tell you that if I worked at a startup tomorrow, I would still be decked : )

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11yr ago

Golden Kitty Awards 2016

@alizalicht there is always so much magic and mystique surrounding the fashion industry - what's the best example / story you have that plays into that mystery and what's the best story you have to debunk the mystery?

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11yr ago

Leave Your Mark

Maker

@corleyh This is a hard one Corley : ). I would say that I've personally experienced some crazy things. One time I had to get a dress to Ashley Greene for a red carpet appearance. The courier service we were using messed up and never picked up the package and there were no commercial flights from LA to Nashville to get the dress there in time for her 6pm red carpet. I needed a jet so I called up my friend @BagSnob and said, "Who do you know that has a private jet NOW?" She put me in touch with a very famous designer's brother. He was amazing and basically said that he would lend me his G4 but I would need to pay for the gas. NBD. I said yes and got a G4 within the hour. The gas bill was $23,000. That was definitely a personal expense report that got my CFO's attention. Hahaha. I think people assume that fashion people just hang around going to parties. Sure some are what I call "fluffy", but the majority of us work extremely hard and take the business really seriously!

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11yr ago

The Best Life Planner 2021

If you could go back to the beginning of your career, what would you have done differently at your very first post-college job?

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11yr ago

Leave Your Mark

Maker

@melissajoykong I jumped ship from editorial after two years because I couldn't find a way to get promoted or get a higher title at another magazine. I was probably too hasty.

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11yr ago

Product Hunt

Hi Aliza, thanks so much for answering our questions today! You have achieved so much already in your career, is there one achievement that you are most proud of? / Flip side, one thing that you still strive for?

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11yr ago

Leave Your Mark

Maker

@ems_hodge I am really proud of the teams I have nurtured and grown over the years. I have multiple teams that have each stayed working with me for 5+, 10+ years. I'm proud to say that I create an amazing work environment. I believe in empowering my team. From a project pov, I am proud of what I have done in social media and also what I built with Donna Karan Atelier which was our red carpet brand. Both of those projects were conceived by me and built from scratch.

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11yr ago

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